David Coethica's Blog

CSR – Why and what's in it for me?

Social Innovation + CSR = #3BLchat

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Susan McPherson #3BLchatA quick date for your diaries, and a new hashtag to watch out for…

Next Tuesday, 17 December, I will be hosting the first ever #3BLchat for 3BL Media.

This 60 minute Twitter chat will see guest expert Susan McPherson explore “Social Innovation and CSR: The New Frontier”, sharing her wide experience and providing real world examples to inspire change and collaboration.

For more information about the event and our guest click here.

3BL logo #3BLchatIt would be great to see some friends Twitter profiles taking part during the event and if you can help spread the word to your networks here’s a suggested ready-made Tweet for you:

Check out: “Social Innovation & #CSR” – Tues 17 Dec, 1pm ET - http://3bl.me/9gxpzt with @3BLMedia & @susanmcp1 #3BLchat

Let me know if you have any particular questions you’d like to ask Susan and I’ll make sure we get them into the tight schedule!

I’ll be hosting the session via @3BLMedia for the event and I’ll remind people that I’ll be switching from my personal profile (@davidcoethica) just beforehand.

See you on Tuesday.

More posts to come soon…

Shared Value: Business Opportunity

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Michael Porter knows his stuff. He’s a professor at Harvard and widely respected author on strategic thinking in business, especially of multiple books with ‘Competitive’ in the title.  More importantly though is his attention to the less traditional side of competitive business, my side, the good side.

The capitalist system is under siege.

One ongoing focus of this attention has been his interrogation of the world of CSR. A couple of years ago he, along with Mark Kramer, unleashed Creating Shared Value (CSV) into the wild, yet another consultant friendly Three Letter Acronym. For me, CSV is more of a refreshing of what CSR was always about, when in reality it had become a grossly misused term which was actively exploited by too many in the corporate world. My position is born out of own starting point in this particular space 15 years ago when I stumbled across the term CSR via an informal definition of ‘better balancing social, environmental and financial impacts whilst maximising profit’.

CSV / Shared Value helps move the debate forward, but in essence it is more of a refinement and re-branding exercise that also helps support consultancy work, rather than any step change in responsible business frameworks. The one important element for me that Shared Value re-energises is an entrepreneurial opportunity focused emphasis that is regularly overlooked in a risk management dominated agenda.

Why Business Can Be Good At Solving Social Problems is Michael’s latest TED Talk

The Most Amazing Sport You’ve Never Seen

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Who would like to support one of the most amazing sports that most people have never seen? Imagine a cross between ice hockey and 5-a-side football. Power, balance, passion and skills – all with metal sticks and a football. This is of course  a very overt request for partners to step forward.

The amputee footballers of England (and the wider UK) have been growing their own sport for some years now with only relatively superficial support. I’ve been away from the sport for too long and want to help these elite athletes and the grassroots programme that supports them.

Please take a few minutes to check out the photos and videos below and then get in touch via the links below…

I was always stunned by the lack of media / corporate support for such a photogenic sport that is pure adrenaline and poetry. Once during my spell in charge of the England team we had a media team courtesy of One 2 One (or T-Mobile as they were once called) follow us on a World Championship in Rio de Janeiro in 2005. This was during a short  period of strong commercial and governing body support as disability football was hitting a larger audience, but very little happened after the event was over, and then external support headed downhill for a while.

Much has changed since then. One of the biggest challenges was the quality of organisation at a global level but many, many more international teams now play, and grassroots participation is accelerating too. The players stepped up and took it over themselves, again, as it was in the start many years ago before the FA dabbled.

The England Amputee Football Association (EAFA) are looking to talk to any potential supporters, especially of the commercial kind to take amputee football to the next level at home and abroad. A huge opportunity on the horizon. Great timing and a great sport.

Who wants a piece of this?…

Here’s some more about the EAFA team and the players from an older video via The Guardian.

These guys have done a brilliant job of getting their sport to where it is now and all support can only accelerate a truly special sport with a bright future. Imagine being part of the bigger team when they win the World Championship? Trust me there is no better feeling and n spectacular opportunity for all partners!

For more information head over to www.theeafa.co.uk or via Twitter at @amputeefootball, use the comment section below or even get in touch directly with me and I’ll share what I know.

And as a treat for reading this far, a special goal from the 2010 World Championship Argentina v Japan game…

Is Communication The Biggest Barrier?

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220px-Lost_in_Translation_poster

The two most used questions by smaller businesses whenever discussing CSR:

1. What’s in it for me?

and

2. What’s in it for me?

They may look like the same question but they’re not. What the SME owner / manager is probably trying to say is:

1. What’s in it for my business?

2. What’s in it for me as a real person emotionally connected to wider communities but I don’t have the confidence or knowledge to articulate that yet?

We need to understand the difference and why.

Read the rest of this entry »

Being Good is Not Overrated

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Despicable-Me-PosterYes, I can muster a pretty impressive Meeeester Gru impression. My son may not agree, but hey, it makes me laugh.

Apologies for this post, but this is all about not-so-Despicable me. No offence taken at all if you click away at this point, as I need to indulge myself a little.

After seven and a half years of all things Coethica the time is ready for me to evolve. I know not what that change is specifically at this particular moment – all suggestions are very welcome from anywhere, or any sector in the world – but a new direction will be forged. Some interesting offers are being considered but for the sanity of everybody around me my main hat will at least be worn much less from this day on.

The reason for this channel of personal thinking out loud is to help clear my head and also tap into and share with some of the many amazing people and organisations I have met and shared many ideas online. I am by nature an explorer, a passionate creative nuisance intent on leaving our world better than it would have been without me.

After falling in love with the purest form of this thing called CSR (i.e. holistic, balanced and embedded – you know the one, the lesser spotted variety) about 15 years ago I’ve met leaders from global CEO’s to local start-up entrepreneurs in deprived communities that have both dazzled and depressed. I’ve set up social enterprises, supported corporates and what feels like everything in between. I’m sure there’s a couple of books in there somewhere.

I know for a fact business can change the world, most of the time it just needs giving the confidence to try harder.

This is not to say Coethica will be no more, version 2 is defined and ready to roll, it is that it needs at least somebody else at the helm. Let me know if you want to find out more and take the reins of a ready-made social business to change the world! My gift to the right person, with maybe a couple of thin strings.

It has been for the most part a lonely journey, both geographically and intellectually, setting off in 2005 to challenge and inspire the small and medium market (but not excluding the corporates) to see the benefits of all things CSR / social enterprise /’pick your ethical business buzzword’ all atop a rollercoaster of a personal life that until recently only began to give me genuine freedom to get out and begin to deliver what we had learned through years of grassroots SME and corporate ‘market research’.

Sometimes the hardest decision in the world is being honest with yourself and make that change to re-energise spiritually. My wonderful wife and wider family have supported me through some magical highs and crushing lows and I owe it to them to take a more simplified path. Spinning too many plates for too long, however impressive at the time, is a recipe for one hell of a mess of crockery, not that I’ve broken many but I’ve been close to a couple of wobblers.

In short, I’m taking a the next couple of months to explore my own future as a real person separate from Coethica – a hard task for any entrepreneur, and the options on the horizon so far just don’t feel like the right fit. So, if you or anybody you know has a challenge they need help with or a gap that needs filling, by somebody of certain unique cocktail of experiences and abilities, well, as long as it serves a greater good, my intrigue is open for discussion.

If anybody should want a more focused summary of me, give me a call (get in touch via the comments) as I like a good natter, or for the more passive / furtive out there, my LinkedIn profile is probably as good place to start as any.

And just for pure childish summer fun, here is the trailer for Despicable Me 2. Enjoy. Freeeeze Ray!

Would You Sack Luis Suarez?

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AngerWhat would you do if an employee bit one of your competitors?

I know this doesn’t happen often, and in most cases the answer is to show that employee the door, quickly. What if that employee was one of most talented in your industry? Should that make a difference? What if that employee also demonstrated public indicators of emotional or mental instability?

The Liverpool FC v Chelsea FC game yesterday was supposed to be a stage for a returning and much loved ex-manager and a platform to show support for a recently departed campaigner for justice following the Hillsborough disaster, but midway through the second half the next day’s headlines were decided beyond all doubt.

Why Luis Suarez sank his teeth into Branislav Ivanovic is a mystery. No real warning signs of prior animosity during the game leading to an innocuous tussle, then a bolt from the blue vampire-like thrust toward the Chelsea defender. Nobody saw it coming, but then again you wouldn’t, and the referee didn’t either.

So, what happens next? Read the rest of this entry »

Written by davidcoethica

April 22, 2013 at 2:27 pm

CSR = Your Better (Small) Business

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YBB logo

If you haven’t seen it yet, check out Vodafone’s ‘Your Better Business’ website, which describes itself as

“an open exchange of ideas and opinions that can help shape the future of business. It’s also a platform where the brightest business brains will contribute and share information on the latest best practice models, give expert business advice and talk about the role technology is playing. “

Here’s a short extract and a link (below text or image top right) to an article I  wrote on real world CSR for small business…

“In an increasingly connected world, where political upheaval and environmental challenges are gathering pace, there’s pressure on business to adapt.

As a result, the concept of Corporate Social Responsibility (CSR) is becoming more and more relevant – even critical – to the success of businesses of all sizes. The problem is, it’s commonly misunderstood, and its power underestimated. So dismiss it at your peril.

Definitely worth further investigation via the Your Better Business website and via Twitter at @betterexchange

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