David Coethica's Blog

CSR – Why and what's in it for me?

What would you ask John Amaechi?

with 6 comments


Next week I’m interviewing ex-NBA star John Amaechi for 3BL TV on his views of CSR & sport and I though it’d be fun to crowd source some questions or topics to put to him.

For those who don’t know who he is, here’s a brief introduction:

John Amaechi is a psychologist, New York Times best-selling Author and social entrepreneur working in both the US and the Europe. His work is mostly in industrial/organisational settings with medium to large institutions: business, educational and philanthropic, to help them maximise their human capital.

Oh, and he played more than a little basketball too.

The majority of his US playing career was at Orlando Magic and Utah Jazz but Amaechi is also known for turning down a $17 million contract offer from the Los Angeles Lakers in 2000, opting to remain in Orlando for $600,000 per year (according to Wikipedia – I’ll maybe ask John himself).

I’m really looking forward to exploring his challenging perspectives on the business world and sport industry after hearing him speak at a recent conference.

For more information on John visit his websites here.

If there are any questions at all you’d like to ask him around CSR & sport, leave them as comments below (by Saturday 8th May) and I’ll see what I can do.

… and don’t forget to check back here and the 3BL TV site for the actual interview next week!

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6 Responses

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  1. Hello,

    I recently attended a CSR related seminar where the main speaker encouraged attendees to incroprate CSR into their marketing strategy. Would you see this as a synical approach to CSR, in that it is used more an image maker rather than serious interest in actual CSR issues.

    Thank you

    Dorothea Layfield

    May 6, 2010 at 4:41 pm

    • Hi Dorothea

      I’ll try my best to ask the question and I’m sure John in particular could offer a insightful response.

      David

      davidcoethica

      May 6, 2010 at 4:47 pm

  2. Hi David,

    I am doing my dissertation on the relationship between CSR&PR. I wrote a blog on this issue. http://blogpractitioner.blogspot.com/2010/04/csr-pr.html…And I have two assumptions until now…PR is a tool used in the creation of CSR; CSR has PR purposes among others. What does he think about them and what other comment could he bring to the relationship between the 2 areas?

    Thank you

    andra anastasiu

    May 7, 2010 at 1:50 am

    • Hi Andra

      I don’t think John is a huge fan of superficial PR of any kind, especially after years immersed in the hype ridden world of US basketball, but it’s a great point and I’ll try my best to ask his opinion.

      David

      davidcoethica

      May 7, 2010 at 11:03 pm

  3. I’m off to catch up with John in an hour or so and wanted to add another question that came via Twitter from @JamieTosh from @kick4change – http://kick4change.org

    How does John govern the csr activities he’s involved in are not adding pressure on kids i.e. Different sporting ability?

    Will get the video over to the guys at 3BL and online here as soon as possible!

    David

    davidcoethica

    May 17, 2010 at 12:35 pm

  4. Interview done. Hope it polishes up ok!

    I managed to ask everybody’s question and will try to get John’s filmed responses online as soon as possible.

    David

    davidcoethica

    May 17, 2010 at 4:57 pm


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