What does Microsoft do around CSR?
This is the week I’ll be releasing my inner tech geek. Ever since owning the original Sinclair ZX81, which I still have in a box in the attic, I’ve been fascinated with the opportunities that technology can provide. I’m not saying I’m a fan of technology for technology’s sake, but I am passionate about the uniquely human ability for technological creativity when aligned with real flesh and bone people and the way they actually behave.
I’ve been invited to attend Microsoft’s Corporate Citizenship Accelerator Summit in Seattle on Thursday and then decided to stop in New York on the way back to meet the 3BL Media crew in the non-Twitter real world.
I could hardly say no to such an impressive line up on offer at Microsoft’s campus with charismatic CEO Steve Ballmer amply complemented by an array of senior level Executives, worthy of my carbon splurge on the air travel to get into the room, and yes, I did ask if there were virtual attendance possibilities.
The topics up for discussion include:
- Innovating to solve the world’s most pressing issues
- Transformative Role of Technology in Enabling NGOs
- Part of Doing Business: Accelerating Change Through Technology and Partnerships
- From Employee Giving to Social Entrepreneurs – How Microsoft Employees Are Making a Difference
- Preparing People for the Jobs of Today and the Future
Until the invitation landed in my inbox I’d never really focused on Microsoft’s CSR activity, but ever since I’ve been astounded at the lack of not only consumer awareness but also by those far more closely engaged professionally with the global giant. In a very informal straw poll on my daily travels, everybody I asked about their understanding of what Microsoft ‘does’ responded with the unsurprising combinations of Office, Bing, Instant Messenger, Internet Explorer and Xbox, but that was about it, even when I pressed for details.
I will of course be offering Twitter updates during the event and a blog post afterwards, but if anybody out there has any particular questions you think are relevant to the topics above, post them as comments below and I’ll get them answered.
If any of my US-based Twitter friends are in or around Seattle (20th & 21st) or New York (22nd, 23rd & 24th) over the next week and want to grab a coffee, send me a direct message to @davidcoethica to help me get the most out of my carbon excesses.
Written by David Connor
May 17, 2010 at 2:35 am
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