Social Media, Sustainability and Transparency
Two posts in less than a week? I must officially be an insomniac.
Tonight’s excuse is that I’m waiting for my laptop to painfully slowly back-up before setting off to Paris to take part in Societe Generale’s Citizen Act finale.
I was invited to take part in today’s Guardian’s Sustainable Business live online Q&A on ‘Using social media to communicate sustainability’.
If nothing else I’d head over that way to look at some authoritative responses from Lucy Warin (Futerra Communications) and Diana Verde Nieto (ex Clownfish Group CEO).
I really liked one particular quote from Diana (below) comparing sustainability and the digital space.
I would also suggest taking a look at a website mentioned by Diana www.openeyeworld.com aiming to better engage sustainability experts – I’d already had a look around, which appears similar in ethos if not application, to a project I saw about a year ago that Christine Arena was working on called SparkUp!
I am by nature easily distracted and the comment feed format of the event is one I always find cumbersome but productive in a robust low-tech fashion way. 107 comments over a 3 hour period is not to be sniffed at though, and offered busy people the chance to pop in and out of the conversation when they could.
During one of not too many distracted moments, I went to see what was happening over on Tweetdeck and I noticed a timely message from Tom Raftery on ‘Social Sustainability and the Importance of Sharing’.
The whole event good fun and was far more than competently marshalled by Rosie Bristow from the Guardian, with a more easily digestible summary on Rosie’s imminent to do list.
Written by David Connor
February 1, 2011 at 3:44 am
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