Archive for the ‘Ethics’ Category
Being Good is Not Overrated
Yes, I can muster a pretty impressive Meeeester Gru impression. My son may not agree, but hey, it makes me laugh.
Apologies for this post, but this is all about not-so-Despicable me. No offence taken at all if you click away at this point, as I need to indulge myself a little.
After seven and a half years of all things Coethica the time is ready for me to evolve. I know not what that change is specifically at this particular moment – all suggestions are very welcome from anywhere, or any sector in the world – but a new direction will be forged. Some interesting offers are being considered but for the sanity of everybody around me my main hat will at least be worn much less from this day on.
The reason for this channel of personal thinking out loud is to help clear my head and also tap into and share with some of the many amazing people and organisations I have met and shared many ideas online. I am by nature an explorer, a passionate creative nuisance intent on leaving our world better than it would have been without me.
After falling in love with the purest form of this thing called CSR (i.e. holistic, balanced and embedded – you know the one, the lesser spotted variety) about 15 years ago I’ve met leaders from global CEO’s to local start-up entrepreneurs in deprived communities that have both dazzled and depressed. I’ve set up social enterprises, supported corporates and what feels like everything in between. I’m sure there’s a couple of books in there somewhere.
I know for a fact business can change the world, most of the time it just needs giving the confidence to try harder.
This is not to say Coethica will be no more, version 2 is defined and ready to roll, it is that it needs at least somebody else at the helm. Let me know if you want to find out more and take the reins of a ready-made social business to change the world! My gift to the right person, with maybe a couple of thin strings.
It has been for the most part a lonely journey, both geographically and intellectually, setting off in 2005 to challenge and inspire the small and medium market (but not excluding the corporates) to see the benefits of all things CSR / social enterprise /’pick your ethical business buzzword’ all atop a rollercoaster of a personal life that until recently only began to give me genuine freedom to get out and begin to deliver what we had learned through years of grassroots SME and corporate ‘market research’.
Sometimes the hardest decision in the world is being honest with yourself and make that change to re-energise spiritually. My wonderful wife and wider family have supported me through some magical highs and crushing lows and I owe it to them to take a more simplified path. Spinning too many plates for too long, however impressive at the time, is a recipe for one hell of a mess of crockery, not that I’ve broken many but I’ve been close to a couple of wobblers.
In short, I’m taking a the next couple of months to explore my own future as a real person separate from Coethica – a hard task for any entrepreneur, and the options on the horizon so far just don’t feel like the right fit. So, if you or anybody you know has a challenge they need help with or a gap that needs filling, by somebody of certain unique cocktail of experiences and abilities, well, as long as it serves a greater good, my intrigue is open for discussion.
If anybody should want a more focused summary of me, give me a call (get in touch via the comments) as I like a good natter, or for the more passive / furtive out there, my LinkedIn profile is probably as good place to start as any.
And just for pure childish summer fun, here is the trailer for Despicable Me 2. Enjoy. Freeeeze Ray!
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Written by davidcoethica
May 22, 2013 at 3:21 pm
Posted in Corporate Social Responsibility, CSR, Ethics, non-profit, Smaller Business (SME), Social Enterprise, Social Media, Sustainability
Tagged with Coethica, CSR, David Connor, ethical business, social enterprise
Would You Sack Luis Suarez?
What would you do if an employee bit one of your competitors?
I know this doesn’t happen often, and in most cases the answer is to show that employee the door, quickly. What if that employee was one of most talented in your industry? Should that make a difference? What if that employee also demonstrated public indicators of emotional or mental instability?
The Liverpool FC v Chelsea FC game yesterday was supposed to be a stage for a returning and much loved ex-manager and a platform to show support for a recently departed campaigner for justice following the Hillsborough disaster, but midway through the second half the next day’s headlines were decided beyond all doubt.
Why Luis Suarez sank his teeth into Branislav Ivanovic is a mystery. No real warning signs of prior animosity during the game leading to an innocuous tussle, then a bolt from the blue vampire-like thrust toward the Chelsea defender. Nobody saw it coming, but then again you wouldn’t, and the referee didn’t either.
So, what happens next? Read the rest of this entry »
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Written by davidcoethica
April 22, 2013 at 2:27 pm
Posted in CSR, Employees, Ethics, International, Sport
Tagged with bite, Branislav Ivanovic, Chelsea FC, CSR, football, LFC, Liverpool FC, Luis Suarez, PFA, soccer
Charities Need to Increase Overheads
Dan Pallotta: The way we think about charity is wrong
If you work in social enterprise or a charitable organisation make sure you find 18 minutes and 55 seconds to watch the video below.
I’ve seen the link to this video enthusiastically being bounced around the social media world for a few days and I finally managed to squeeze in a watch over lunch today.
I’ll let Dan do the talking first and add a few thoughts after you’ve heard what he has to say…
He’s absolutely on the money and he knows what he’s talking about. Too many in the social world are too disconnected from the strengths of the private sector.
I also understand that even given an acceptance of his ethos the next massive barrier is the delivery quality of this more aggressive approach to fundraising and marketing. Increased overheads can only be justified by operational results, and social impact over any agreed time period.
The big challenge is to encourage a significantly stronger entrepreneurial approach to social impact and mitigate the unease created by the increased blurring of the boundaries between private sector methodologies and social sector aspirations.
What will the Amazon of the social impact world look like?
Check out Dan Pallota’s webpage / Twitter profile @DanPallota for more information
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Written by davidcoethica
March 22, 2013 at 3:15 pm
Posted in Communications, Corporate Social Responsibility, CSR, Ethics, International, non-profit, Social Enterprise
Tagged with charity, CSR, Dan Pallotta, fundraising, investment, marketing, non-profit, philanthropy, social enterprise, Social impact, TED Talks
The Climate Debate Gloves Are Off
But who will win?
I just had to share this to make sure you didn’t miss it.
THE best magazine cover, story and quote for quite some time. A bold statement to the core of the climate denier community. Congratulations Josh Tyrangiel (Editor) and all at Bloomberg Businessweek.
There is already a robust and increasing discourse around climate change brought on by Hurricane Sandy and this for me is a great stick in the ground for where we are at today. There is more hope for tomorrow.
The cover…
The quote…
Our cover story this week may generate controversy, but only among the stupid. buswk.co/PIUzUl via @BW—
Josh (@Tyrangiel) November 01, 2012
The story…
http://www.businessweek.com/articles/2012-11-01/its-global-warming-stupid#p1
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Written by davidcoethica
November 1, 2012 at 3:51 pm
Posted in Climate Change, Communications, Corporate Social Responsibility, CSR, Ethics, Politics, Sustainability
Tagged with Bloomberg, Business Week, Climate Change, denier, global warming, Hurricane Sandy, Josh Tyrangiel, politics
One Man’s Vision Of A Greener Oil Industry
Sam Wurzelbacher had his moment after a serendipitous encounter with Barack Obama and Joe The Plumber was born, and given a platform.
We now take for granted the opportunities technologies like social media create. These days almost everybody is a click away, and sometimes the big names even respond in person. Now, if we can better connect those at grassroots with ideas and real experiences with those in positions of power and influence we should be able to accelerate change.
If Sam Wurzelbacher is Joe The Plumber, then please meet the irrepressible Barry Slater or ‘Joe The Oil Worker‘, a Tour Pusher / Supervisor of Drilling Operations with 18 years of experience in the oil industry.
Thanks to a connection via Ian Berry of Differencemakers I spoke to Barry to explore what help in any way I could offer, and I do like a challenge.
Please take 3 mins to read through the very brief Q&A below and maybe give Barry a step up to create change in an industry that needs it.
Describe your career / industry experiences:
“I’ve worked in the industry for 18 years, have 100% safe working history ,was educated in my early days good practices and principles and have followed them throughout, sadly during this time I’ve frequently crossed paths with the lawbreakers in the industry and additionally stood up against them and at this time being of a junior position seem to find that my position has then been terminated, albeit and additionally without proper investigation , on a positive note the higher I reach in the industry which I’m still climbing, my discipline then allows myself to implement standards which will always allow 100% compliance to safety and environmental procedures.”
What is your big idea?
“My big ideas would dramatically reduce the oil industry’s carbon footprint and believe that I can allow offshore vessels to become almost self-sustainable. Read the rest of this entry »
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Written by davidcoethica
September 9, 2012 at 10:20 pm
Posted in Corporate Social Responsibility, CSR, Employees, Environment, Ethics, Supply Chain, Sustainability
Tagged with Barry Slater, BP, carbon footprint, Carbon War Room, Environment, IADC, Joe The Plumber, Oil, oil rig, Petroleum industry, Virgin
Genuine Leadership Comes From MERIT*
The world needs leaders, and more than ever leaders with a strong moral compass.
You may remember my post about 2012 To Be Big Year For Somebody, if not Your Big Year is a global competition aimed at identifying and nurturing the young leaders of the future from across the globe through a year of travel and meeting current world leaders. Year one was big. Year two was bigger, and next year will see something new and even bigger.
Here is last year’s Your Big Year winner, the amazing Charles Batte, to set the scene…
The evolution is called World MERIT* (the asterisk is part of the brand!) and takes the concept well beyond that of Your Big Year.
The huge challenges of our tomorrows require a new breed of leader today. We have all been let down by those in historic positions of power across business and society that now require inspiration from those who are genuinely and tangibly connected to grassroots communities. Your Big Year began to unearth countless potential talented people from diverse backgrounds but could never nurture more than the overall individual winners. That needed to change.
So without further ado, relax and enjoy…
Trust me, this is going to be BIG. World MERIT* will officially launch later this year, and this is just the tip of the iceberg with a revolution being nurtured in parallel behind the WM* scenes.
I’ve agreed to help Chris Arnold (@MERITChris) and his team spread the message to the corporate world to help identify those looking to find potential World MERIT* candidates in their own organisations. So if you want more information about engaging your company send me message and I’ll connect you to Chris.
Watch this space…
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Written by davidcoethica
July 13, 2012 at 2:09 am
Posted in Climate Change, Community, Corporate Social Responsibility, CSR, Employees, Environment, Ethics, Events, International, Networks, Politics, Sustainability
Tagged with Charles Batte, Corporate Social Responsibility, CSR, HR, human resources, leadership, World MERIT, Your Big Year
What Are The Euro 2012 Sponsors Going To Do About Racism?

Tonight’s edition of the BBC’s Panorama series was entitled “Euro 2012: Stadiums of Hate” which I hadn’t planned to watch but thought it was worth 30 mins in the background.
If you didn’t manage to catch it (you can watch via BBC’s iPlayer if available where you are) Chris Rogers, an investigative journalist, spent some time in Poland / Ukraine to see for himself the racism and anti-Semitism and to pose the question “How safe will the travelling teams and fans be at Euro 2012?”.
This is not about creating a passionate storm over a few incidents caught on camera, but those that were captured screamed (and yes I am making assumptions) warnings of a deeper societal problem. It wasn’t the fact that there were obviously minority groups acting or merely talking about violence it was the ingrained nature of the images and tolerance demonstrated by the local authorities and footballing regulators.
To see almost professionally created murals (and no signs of attempted removal), chanting on a grand scale (crowds of at least hundreds at one game) and stomach churning sickening and obscene physical brutality caught on camera in a relatively condensed period of research was an emotionally jarring experience. Read the rest of this entry »
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Apple’s Ethical Watershed?
A window of opportunity and an open letter to CEO Tim Cook.
Is it me or is the current focus on Apple’s supply chain a different tune than we’ve heard before?
For years now many from responsible business community have rumbled in frustration at Apple’s lack of commitment and often blatant avoidance of sustainability issues. Most of these professionals have ironically also either converted to Apple Macbooks / iPhones / iPad or continued their use throughout the regular ethical issues arising. I go to a few industry conferences and they’re often more like a Halloween orchard with the amount of glowing Apple logos on show.
Let’s be honest Apple products look damn good, mostly do the job you’d expect and you can’t argue with the almost religion-like power of the brand they’ve created under the stewardship of the recently departed Steve Jobs. For full disclosure I was once an Apple fan, during my days producing copious amounts writing, media materials and marketing documents at Everton FC, before I knew better about the details of the business operation and products themselves. I adored their fanatical ethos about providing the most simple, usable interface which is pure beauty at times, especially compared to Windows Vista and earlier incarnations. I had the usual file format sharing problems but that was nearly ten years ago and much has changed.
I am beginning to sense the sustainability sharks circling. Read the rest of this entry »
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Written by davidcoethica
February 22, 2012 at 1:59 am
Posted in Communications, Corporate Social Responsibility, CSR, Ethics, International, Reporting, Social Media, Supply Chain
Tagged with Apple, brand, CSR, Foxconn, iPad, iPhone, Steve Jobs, Sustainability, Tim Cook
L’Oreal – Because Sustainability Is Worth It
If beauty is merely in the eye of the beholder, nobody has told L’Oreal.
They have 66,000 employees, sell 161 products every second in 130 countries and produce 5.4 billion products every year.
Yesterday saw L’Oreal step up its sustainability engagement with the first of four planned global stakeholder engagement forum events, with the first held in London.
My expectations were similar to those before the Microsoft Accelerator Summit I was invited to last year, i.e. not huge due to minimal information sent beforehand, me being a busy 3BL Media bee and L’Oreal never over energetically communicating their activity, all against a backdrop of a couple of slippery issues including animal testing and the acquisition of Body Shop part of their history.
Much more information on their sustainable development approach is available online here, but I’ll give you a brief perspective on the event and some of the key issues below.
The headlines include the company looking to double their business by 2015 whilst reducing CO2 by 50%, waste by 50% and water use by 50% (across the period 2005 – 2015). Read the rest of this entry »
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Written by davidcoethica
June 23, 2011 at 3:06 am
Watch This Video And Don’t Worry About Climate Change
My briefest post ever.
Watch this video and don’t think about climate change this week:
Still think it’s all unrelated?
Words feel irrelevant.
What will our climate gift us next year?
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Written by davidcoethica
June 13, 2011 at 1:15 pm
Posted in Climate Change, Environment, Ethics, International, Sustainability
Tagged with Climate Change, disaster, drought, Environment, flood, global warming, Sustainability, tornado


