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CSR – Why and what's in it for me?

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Google takes a stand against China

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Global web giant Google informed the world it had lost its patience with the Chinese government (without actually naming them) via Google Chief Legal Officer, David Drummond and his blog yesterday afternoon.

In an unprecedented stand against cyber attacks and censorship stating:

‘primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists’,

Google now threatens to walk away entirely from one of the biggest markets on the planet. Ok, they haven’t actually pulled out yet, but the blog statement alone will create shock waves in diplomatic relations with China for some time, and damage their own share price (it fell 1.9% almost immediately after the news hit).

The ethical dilemma Google now face is should they pull out of China at all? Do they really mean it or is it a bargaining position? Should Google stay on negotiated improved terms of transparency and reduced censorship, if possible at all, or should they retreat and focus on generating shareholder value in less treacherous territories? This story is going to be one hell of a rollercoaster. Google simply has to retain some presence in China to be that stick in the ground for others to adhere similar commercial and moral values to for any real lasting change to be effective. As for what that presence will eventually be, who knows?

The Chinese, on a diplomatic high after achieving the goal of ambushing Copenhagen will not like this one little bit, especially being informed by a lowly blog post! I can almost hear the fury from here.

You can’t and shouldn’t measure a company on any single action, but how many other companies are allegedly prepared to walk away from a huge chunk of revenue on a point of principle? That list is short, and for now, I’m impressed.

Google could help offset their financial losses by pressing for a live webcam during the forthcoming negotiations to demonstrate transparency? I’d pay to watch (as long as there were subtitles) and I’m sure millions of others would too!

SAP’s James Farrar also provides a good initial summary response via his ZD Net blog on sustainability and asks another very important question, will other search engine companies such as Yahoo and Bing follow suit ? Now there’s a test of embedded values. Could China be the setting for a values war? I’m off to start writing the book!

Whatever happens, I wholeheartedly applaud those at Google for taking a stand.

LATEST UPDATE:

Here’s @JulienGoy’s excellent summary of the story on day 1 on his Posterous page.

Vote for CSR!

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“Hollywood has the Oscars. Broadway has the Tonys. Now Twitter has the…Shorty Awards”  – The New York Times

The Shorty Awards honour the best people and organizations on Twitter. These unique awards are for the Twitter community, by the Twitter community. Online voting is public and democratic, culminating in an awards ceremony that recognizes the winners in 27 official categories as well as those in brand new crowd-sourced ones.

 

About the Process

The second annual Shorty Awards nomination process has begun! In January 2010, the community is invited to nominate Twitter users for excellence over the past year. The awards recognize each content creator’s entire body of work, not just an individual tweet. Nominations are made by sending a tweet, whether it’s through this site or on Twitter.

In February, the nominees will be narrowed down to five finalists in each category. Winners will be determined by a combination of popular vote and by the members of the new Real-Time Academy of Short Form Arts & Sciences.

 

Ok, lets cut straight to the chase. I want people to vote for CSR. I’m not going to complain if you want to vote for me, but this is a fantastic opportunity to raise the profile of great work and great people across Twitterland that have added real energy to the CSR agenda.

My favourite CSR Twitter people during 2009 worth considering for your vote are as follows:

      

@davidcoethica – smaller businesses & sport expert and all round CSR believer

@elainecohen – insightful & humourous csr reporting expert and chunky monkey fanatic!

@fabianpattberg – great news, opinion and online forum

@realizedworth – Chris Jarvis – top CSR and corporate volunteering  expert

@timberland_jeff – Jeff Swartz (Timberland CEO) - inspirational business leader who exemplifies what CSR can (& should) look like & accessible via Twitter!

  

Now click on the box below and vote for them all and any others you deem worthy of a Shorty and then get your friends to do the same!

 

New RSS feed

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Apologies for taking so long to add the RSS feed. I thought I’d done it at the start!

This blog now has a wonderful RSS feed (see below category column) courtesy of Feedburner.

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Written by davidcoethica

March 22, 2009 at 2:31 pm

Posted in Uncategorized

Tagged with , ,

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