It’s not about the ball

Ok, just in case you didn’t know I’ll make my position very clear right from the start. Sport and Corporate Social Responsibility aren’t well acquainted, and I’m feeling generously polite today.

Don’t get me wrong both the quantity and quality of aspects of sporting community engagement can be fantastic, but after a day at the Cass Business School sponsored Sport and Social Responsibility Summit I was left reminded yet again of the tunnel vision that many sport related organisations use when considering the wider Corporate Social Responsibility spectrum.