David Coethica's Blog

Demand more good.

Posts Tagged ‘Social Media

Natural Born Social Good Evangelist

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Moderating at Lundquist CSR Online Awards, Milan 2014.


It’s time to stop over-thinking and speed up the doing, and change is in the air.

Nine years after escaping the carnival that is the business of sport, with many, many commercial lessons learned, and a tough personal 12 months, the moment I hit the ‘Publish’ button a new era begins.

No huge upfront fanfare at this point, merely a few noticeable differences to the way things will be done around these and associated online and offline parts.

The short version is that the original experiment that was Coethica both excellently failed and stealthily succeeded. I did begin the introspection behind the evolution two years ago and the headline (underlined in bold) awakening was that I was an explorer, communicator, evangelist and educator that hardly ever got to play to my personal strengths.

Not great for business. Not good for me. Not any more.

The experiment with social media worked way beyond my wildest dreams creating multiple exciting, and often distracting new tangents, which ironically should have been a bigger part of the direction from the beginning.

So now with a personal account overflowing with social capital from 17 years of a wildly varied social good career that includes over 6 years of social media curation, content creation, network building and engagement, it’s time to spread my wings further, aim higher and fly faster.

I’ll be able to share the new clients and projects soon but I should mention I’d love to have one or two more technology companies in the new communications based portfolio.

Business needs to step up its game and here’s a few examples of what you see me doing differently.

  • As a brand ambassador / evangelist
  • Speaking and moderating at events
  • Supporting world-changing non/low-profits

… all with a stronger focus on leadership, education and innovation.

Over the coming weeks and months I’ll be more formally announcing the new services, and new clients, and I’d really appreciate your support by adding your knowledge to any best practice and thought leadership I find and share on my increasing travels through all things social good (including CSR, sustainability, social enterprise, non-profits etc).

To find out how I can help your organisation or for speaking engagements send me a direct email via david.connor@coethica.com or get in touch via Twitter at @davidcoethica.




Coethica Social Media Test Drive

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Hi Everybody.

It’s taken a while to get here but the world has finally been introduced to the new Coethica website. We had a handful of technical problems and distractions that saw the previous site slimmed down to 2 ancient pages for far too long.

We took the decision to go live relatively early and encourage the strongest possible dialogue with all the audiences we’re aiming to engage with to constantly improve the site over the next 12 months. There are also some other improvements / pages / whole new sections / concepts to be added to the site to take it where we think it should be but allowing ourselves good time to evolve both our social media estate and our business model simultaneously.

This also means very soon I get to begin to revamp of this space, my very own wonderful blog, which at times had become a surrogate home for Coethica during the extended periods of technical disillusionment.

All suggestions for ‘myblog2.0′ welcome!


Please take a couple of minutes to test drive www.coethica.com, have a good look around, share the link, and send as much feedback as you can, either as a comment on here or via the contact page on the new site.

What could Coethica have done better?


Coethica has also added two new channels over at Google+ and Twitter. I think Google+ is going to be fun; it still needs work but I’ve seen it gain momentum from day one and it feels like it’s accelerating. G+ is a great channel, almost like an extended Twitter but better looking and with more functionality. I can see G+ quickly catching Twitter as the centre of the sustainability/CSR communication online universe – according to @FabianPattberg’s recent poll anyway.

The new Twitter account allows me, for my own sanity, to differentiate between me and the business, for Coethica to sell more, and to explore my tweet landscape a little, playing more in areas such as social innovation, technology and sport.

Click on the icons below to find the new profiles.



Twitter, CSR and Me: A People Fascination

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Having been to a few real world CSR events recently and not able to duck the subject of a certain

“real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations”

cropping up, I’m increasingly feeling like a salesman for Twitter. (where’s my commission @dickc ?)

I’m also noticing and uncomfortable with how often get mistaken for a social media expert. I’m not and I don’t pretend to be. I’m having a great ride on Twitter, I’ve definitely learnt more than a few social media tricks on the way but there are numerous eminently more knowledgeable people a Google search away.

At every event the process is the same. I say hello,  social media enters the conversation, Twitter is discussed and then I feel uncomfortable and that I have to justify so many followers, before realising where they came from, and why I should be proud of this achievement. At the recent Sport and Social Responsibility Summit whilst sitting on a Q&A panel, Daniel Cade (@Responsiball) was playful (?) enough to compare me to the “Justin Bieber of CSR”… but without the followers. I still smilingly cringe at the memory, and for reference you really don’t want to hear try me sing.

Aman Singh over at Vault CSR last week wrote a great post on ‘In Defense of Twitter: 5 Reasons Why I’m A Mad Tweeter’ which I completely connected to Read the rest of this entry »

Social Media, Sustainability and Transparency

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Two posts in less than a week? I must officially be an insomniac.

Tonight’s excuse is that I’m waiting for my laptop to painfully slowly back-up before setting off to Paris to take part in Societe Generale’s Citizen Act finale.

I was invited to take part in today’s Guardian’s Sustainable Business live online Q&A on ‘Using social media to communicate sustainability’.

If nothing else I’d head over that way to look at some authoritative responses from Lucy Warin (Futerra Communications) and Diana Verde Nieto (ex Clownfish Group CEO).

I really liked one particular quote from Diana (below) comparing sustainability and the digital space. Read the rest of this entry »

2011 – A Good Year for CSR Communications in Europe

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Time for a quick update on my movements in the world of CSR.

After a couple of years talking with all those friendly sorts at 3BL Media, sharing blog posts, tweets,  Skype conversations and even yours truly sat in front of a video camera for 3BL TV, we decided it was time to announce our formal engagement.

Whilst Coethica continues to grow with all involved taking more on, I will be spending the majority of my time in 2011 as European Director for 3BL Media, bringing their impressive communications platform to this side of the Atlantic.

For those who read this blog who don’t know 3BL Media, they’re the leading CSR and sustainability communications distributors. Yes, there are others out there, you know who they are but I’m not giving them any search engine kudos here, but I’ve been constantly impressed by the team at 3BL, and in particular with their ethos, focus and vision.

I’ve been fascinated for some time by the proliferation of American CSR content online and this is my way of helping Europe readdress the balance. Should I mention the Ryder Cup here? Maybe not a good idea.

So, if anybody out there in the blogosphere wants great CSR and sustainability content in all forms of media (video, audio, articles, press releases, blog posts for bloggers, news sites, networks etc) or you need to get your company’s message out the widest authoritative and engaged audience, from anywhere in Europe, I’m your man.

3BL only very recently announced a new partnership with the Global Reporting Initiative, you really should see the CSR Report special edition videos for Reuters (latest: CSR and Sustainable Retail video below), and there is much, much more coming along the pipeline soon via the USA office.

Just wait until I get started – it’s going to be fun!


Come and join the 3BL Media family yourself by checking out the links below:


3BL Media on LinkedIn

3BL Media on Facebook

3BL Media on Twitter


I guess there will also be a few more communications related posts heading this way as I climb up the learning curve of media distribution.

It’s a good job 3BL’s corporate colours match the shirt in my avatar ;)

Go and say hello to Greg Schneider, Cindy Esposito, Doug Fulton and all of our growing Trans-Atlantic 3BL family.


Social Media CSR Tips for Small Businesses

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The next couple of years are going to get interesting. Technology is continuing to offer ever inspiring ways of sharing information, especially video; CSR is reinforcing its mainstream foothold and smaller businesses are the incubators of tomorrow’s leaders, innovators and the next Google is in a bedroom, garage or somebody’s head somewhere!

For smaller businesses social networks and social media can provide ideal platforms for getting more from your CSR efforts.

Heres a few tips to get the most from your online opportunities: Read the rest of this entry »

Social Media – CSR’s second internet revolution

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I’ve been immersed in the world of CSR for about twelve years now, admittedly I didn’t know it was called CSR for the first couple but it’s been one hell of a ride. I can’t even remember when I first heard the term spoken or saw it written but it was me all over, and the rest is as they say, history. 

The study of the past has never been my biggest love. I’ve always been drawn to looking forwards and the constant new challenges, technologies and all things contemporary. Give me an Ikea sourced room over an antique laden insurance nightmare any day! History though can often a great indicator for future behaviour, offering the chance to predict tomorrow with a clarity not present in the moment. 

We are living in rapidly evolving times. Change is now happening almost faster than we can adapt to and only those who can maintain focus within these tumultuous environments will flourish. One moment of clarity for me was last summer after digesting Clay Shirky’s TED presentation (below) on ‘How social media can make history’ – essential viewing for anybody involved in CSR and the social media circus. 

In a much abridged nutshell, CSR has ticked along for thousands of years in one shape or form. From King Hammurabi of Mesopotamia and his code to protect citizens from poor employers to 3700 years later (with many of the same problems) and our present state of business development, regulation and voluntary codes of conduct and our traditional 20th century perspective of capitalism still dominating. Until around the turn of the century the majority of people encountered CSR directly via their employers and only occasionally via newspapers, radio or television if something went seriously wrong somewhere. 

Then the world-wide web landed and our wide world suddenly got smaller, becoming increasingly connected, or for our particular purposes, at least more information about corporate activity was available if you knew where to look. If the information explosion instigated by the internet has been key in CSR’s adolescence then the mass distribution and interpretation of that information via social media, as described by Shirky, has unlocked adulthood. 

In an agenda that is based upon the concept of transparency CSR is maturing before our eyes yet again as our world comes to terms with the saturation of data and those vying for power as filters and interpreters. We no longer need internet detectives to scour for a crumb of detail about a company’s activities. The problem is deciding which Tweet, blog, video, Google Wave or Buzz we are bombarded with to absorb first. 

There are very few stones left to hide behind. If a business is not acting how it should, somebody somewhere will know, then broadcast it, and people like me will be blogging about it before that company’s communications team even hears the first anxious voice – ask Shell about the 170,000 employees who had their details leaked to activist groups only days ago. 

Then again even so-called information filters or social media experts miss obvious or accidental manipulations, for example, The Yes Men imposing as the US Chamber of Commerce or Coca Cola’s CEO apparently interviewed by Forbes.com announcing his self-appointment as ‘Chief Sustainability Officer’ – it’s easy not to notice the sickly sweet tone of  what can easily be mistaken for editorial content when skimming one article out of a hundred.  One key eye didn’t miss it and spotted a non-disclosed commercial connection and alerted the Twitter community. 


Who do you trust to provide you with information? 

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