Posts Tagged ‘Social Media’
A lesson in the art of vulnerability, or how to click with your ‘date’ using Corporate Social Responsibility.
One of those socially invisible bleached out pachyderms insists that companies should constantly defend a cloak of presented perfectionism. As the corporate communications functions of businesses tentatively emerge, like the first struggling amphibians out of the water from the control and broadcast mentality, we are seeing fascinating case studies and pockets of enlightenment.
Does anybody believe businesses are perfect? Does anybody think they even come close, ever? The countless surveys and reports on reputation and brand perception suggest Read the rest of this entry »
Written by davidcoethica
September 15, 2014 at 10:58 am
For the first time in quite a while I’ve noticed a distinct lack of cute / comedy cat posts (albeit somewhat distorted by buckets of ice water) and a stronger impression of more purpose based flashes in the social media world.
My gut, if backed up by more than a little professional insight into the data, feeling is that we may at long last be turning a social good communications corner. The activist world had too long preached at its audience to save the whale / panda / water / energy / planet to only see early plateauing of resulting engagement. Those who get it, got it pretty quick, but the wider mainstream world nodded, smiled and apathetically carried on regardless.
One latest indicator of the turning tide is the latest collaboration between Upworthy, Unilever’s Project Sunlight and the United Nations Climate Summit. In a space where such apathy has held fast, with nearly 10 million engagements – and yes, the ‘so what’ will need to be assessed – the reach is impressive. The campaign aims to ‘raise awareness and inspire action that prompts global leaders to adopt a more ambitious and urgent approach to addressing climate change’ is laudable indeed and I for one will be keeping a close eye on the story as it unfolds.
“With more than 100 heads of state and government joining leaders from business and civil society at the UN Climate Summit, we want to help them understand how much support there is for ambitious leadership and action on climate change,” said Dan Thomas, head of communications for the UN Secretary-General’s Climate Change Support Team. “Through partnerships with innovative and mission-driven companies like Upworthy, we are constantly seeking to engage new audiences in our mission.” – And about time too.
I appreciate the ethos behind Upworthy, even if I’m not 100% convinced with their format’s efficacy over time, but if very little else it demonstrates both the reception of, and the need for better storytelling, boldness and yes, even playing those mainstream marketing emotional tricks to more diversely convey social good messages.
From the latest press release – The Upworthy community is one of the most engaged on the Web. The average Upworthy post generates 35,000 social actions (shares, likes, comments), which is 39 times more than an average post from the Web’s top 25 publishers. One third of Upworthy’s audience is now outside the U.S., in countries including Australia, Brazil, Canada, and South Africa.
With such important challenges edging ever nearer we need those who know to maybe ask more for forgiveness rather than permission in getting their knowledge to the masses.
I’d also like to say a thank you to whomever made the bolder decisions (especially on budget) than usual to explore this collaboration. My optimism is mildly rejuvenated.
Check out this link to find out what all the fuss is about. It’s a no cat zone I promise.
PS – No real cats were harmed during the creation of this blog post, but countless links, images and videos were ignored or deleted.
Written by davidcoethica
September 11, 2014 at 11:20 am
It’s time to stop over-thinking and speed up the doing, and change is in the air.
Nine years after escaping the carnival that is the business of sport, with many, many commercial lessons learned, and a tough personal 12 months, the moment I hit the ‘Publish’ button a new era begins.
No huge upfront fanfare at this point, merely a few noticeable differences to the way things will be done around these and associated online and offline parts.
The short version is that the original experiment that was Coethica both excellently failed and stealthily succeeded. I did begin the introspection behind the evolution two years ago and the headline (underlined in bold) awakening was that I was an explorer, communicator, evangelist and educator that hardly ever got to play to my personal strengths.
Not great for business. Not good for me. Not any more.
The experiment with social media worked way beyond my wildest dreams creating multiple exciting, and often distracting new tangents, which ironically should have been a bigger part of the direction from the beginning.
So now with a personal account overflowing with social capital from 17 years of a wildly varied social good career that includes over 6 years of social media curation, content creation, network building and engagement, it’s time to spread my wings further, aim higher and fly faster.
I’ll be able to share the new clients and projects soon but I should mention I’d love to have one or two more technology companies in the new communications based portfolio.
Business needs to step up its game and here’s a few examples of what you see me doing differently.
- As a brand ambassador / evangelist
- Speaking and moderating at events
- Supporting world-changing non/low-profits
… all with a stronger focus on leadership, education and innovation.
Over the coming weeks and months I’ll be more formally announcing the new services, and new clients, and I’d really appreciate your support by adding your knowledge to any best practice and thought leadership I find and share on my increasing travels through all things social good (including CSR, sustainability, social enterprise, non-profits etc).
To find out how I can help your organisation or for speaking engagements send me a direct email via firstname.lastname@example.org or get in touch via Twitter at @davidcoethica.
Written by davidcoethica
June 26, 2014 at 4:48 am
It’s taken a while to get here but the world has finally been introduced to the new Coethica website. We had a handful of technical problems and distractions that saw the previous site slimmed down to 2 ancient pages for far too long.
We took the decision to go live relatively early and encourage the strongest possible dialogue with all the audiences we’re aiming to engage with to constantly improve the site over the next 12 months. There are also some other improvements / pages / whole new sections / concepts to be added to the site to take it where we think it should be but allowing ourselves good time to evolve both our social media estate and our business model simultaneously.
This also means very soon I get to begin to revamp of this space, my very own wonderful blog, which at times had become a surrogate home for Coethica during the extended periods of technical disillusionment.
All suggestions for ‘myblog2.0′ welcome!
Please take a couple of minutes to test drive www.coethica.com, have a good look around, share the link, and send as much feedback as you can, either as a comment on here or via the contact page on the new site.
What could Coethica have done better?
Coethica has also added two new channels over at Google+ and Twitter. I think Google+ is going to be fun; it still needs work but I’ve seen it gain momentum from day one and it feels like it’s accelerating. G+ is a great channel, almost like an extended Twitter but better looking and with more functionality. I can see G+ quickly catching Twitter as the centre of the sustainability/CSR communication online universe – according to @FabianPattberg’s recent poll anyway.
The new Twitter account allows me, for my own sanity, to differentiate between me and the business, for Coethica to sell more, and to explore my tweet landscape a little, playing more in areas such as social innovation, technology and sport.
Click on the icons below to find the new profiles.
Having been to a few real world CSR events recently and not able to duck the subject of a certain
“real-time information network that connects you to the latest information about what you find interesting. Simply find the public streams you find most compelling and follow the conversations”
cropping up, I’m increasingly feeling like a salesman for Twitter. (where’s my commission @dickc ?)
I’m also noticing and uncomfortable with how often get mistaken for a social media expert. I’m not and I don’t pretend to be. I’m having a great ride on Twitter, I’ve definitely learnt more than a few social media tricks on the way but there are numerous eminently more knowledgeable people a Google search away.
At every event the process is the same. I say hello, social media enters the conversation, Twitter is discussed and then I feel uncomfortable and that I have to justify so many followers, before realising where they came from, and why I should be proud of this achievement. At the recent Sport and Social Responsibility Summit whilst sitting on a Q&A panel, Daniel Cade (@Responsiball) was playful (?) enough to compare me to the “Justin Bieber of CSR”… but without the followers. I still smilingly cringe at the memory, and for reference you really don’t want to hear try me sing.
Aman Singh over at Vault CSR last week wrote a great post on ‘In Defense of Twitter: 5 Reasons Why I’m A Mad Tweeter’ which I completely connected to Read the rest of this entry »
Written by davidcoethica
April 13, 2011 at 1:16 am
Two posts in less than a week? I must officially be an insomniac.
Tonight’s excuse is that I’m waiting for my laptop to painfully slowly back-up before setting off to Paris to take part in Societe Generale’s Citizen Act finale.
I was invited to take part in today’s Guardian’s Sustainable Business live online Q&A on ‘Using social media to communicate sustainability’.
If nothing else I’d head over that way to look at some authoritative responses from Lucy Warin (Futerra Communications) and Diana Verde Nieto (ex Clownfish Group CEO).
I really liked one particular quote from Diana (below) comparing sustainability and the digital space. Read the rest of this entry »
Written by davidcoethica
February 1, 2011 at 3:44 am
Time for a quick update on my movements in the world of CSR.
After a couple of years talking with all those friendly sorts at 3BL Media, sharing blog posts, tweets, Skype conversations and even yours truly sat in front of a video camera for 3BL TV, we decided it was time to announce our formal engagement.
Whilst Coethica continues to grow with all involved taking more on, I will be spending the majority of my time in 2011 as European Director for 3BL Media, bringing their impressive communications platform to this side of the Atlantic.
For those who read this blog who don’t know 3BL Media, they’re the leading CSR and sustainability communications distributors. Yes, there are others out there, you know who they are but I’m not giving them any search engine kudos here, but I’ve been constantly impressed by the team at 3BL, and in particular with their ethos, focus and vision.
I’ve been fascinated for some time by the proliferation of American CSR content online and this is my way of helping Europe readdress the balance. Should I mention the Ryder Cup here? Maybe not a good idea.
So, if anybody out there in the blogosphere wants great CSR and sustainability content in all forms of media (video, audio, articles, press releases, blog posts for bloggers, news sites, networks etc) or you need to get your company’s message out the widest authoritative and engaged audience, from anywhere in Europe, I’m your man.
3BL only very recently announced a new partnership with the Global Reporting Initiative, you really should see the CSR Report special edition videos for Reuters (latest: CSR and Sustainable Retail video below), and there is much, much more coming along the pipeline soon via the USA office.
Just wait until I get started – it’s going to be fun!
Come and join the 3BL Media family yourself by checking out the links below:
I guess there will also be a few more communications related posts heading this way as I climb up the learning curve of media distribution.
It’s a good job 3BL’s corporate colours match the shirt in my avatar ;)
Written by davidcoethica
January 11, 2011 at 1:57 am