David Coethica's Blog

Demand more good.

Posts Tagged ‘transparency

Could Weakness Become Your Opportunity?

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A lesson in the art of vulnerability, or how to click with your ‘date’ using Corporate Social Responsibility.

 

One of those socially invisible bleached out pachyderms insists that companies should constantly defend a cloak of presented perfectionism. As the corporate communications functions of businesses tentatively emerge, like the first struggling amphibians out of the water from the control and broadcast mentality, we are seeing fascinating case studies and pockets of enlightenment.

Does anybody believe businesses are perfect? Does anybody think they even come close, ever? The countless surveys and reports on reputation and brand perception suggest Read the rest of this entry »

Social Media, Sustainability and Transparency

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Two posts in less than a week? I must officially be an insomniac.

Tonight’s excuse is that I’m waiting for my laptop to painfully slowly back-up before setting off to Paris to take part in Societe Generale’s Citizen Act finale.

I was invited to take part in today’s Guardian’s Sustainable Business live online Q&A on ‘Using social media to communicate sustainability’.

If nothing else I’d head over that way to look at some authoritative responses from Lucy Warin (Futerra Communications) and Diana Verde Nieto (ex Clownfish Group CEO).

I really liked one particular quote from Diana (below) comparing sustainability and the digital space. Read the rest of this entry »

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