Today I want to conduct a short survey around motives for engaging in Corporate Social Responsibilty.
Let’s be honest CSR still has a very mixed following. Is it evil or is it angelic?
Is a company that has a superficial approach to being responsible better than a company that quite openly does nothing at all? Is something always better than nothing? How important are the motives?
I’ve been amazed at the perception of some of those that think a business can move from a state of almost completely blissful ignorance of anything outside their daily radar, to being an award-wielding champion of all things ethical, Corporate Social Responsibilty or Sustainability. There are more businesses at the lower end of the development spectrum than we would like, and every single organisation and individual in a position of influence needs a tailor made roadmap to begin or accelerate their journey forwards.
I would of course always prefer a company to fully understand and appropriately morally manage all of the concerns of all stakeholders but we aren’t going to reach that point anytime soon unfortunately. Money has a morally limiting effect on many people.
My view is something is better than nothing, and on a professional level gives me an opportunity to further challenge from within, but is there an ethical argument against this?
I’m be very keen to hear from those with strong positions against the CSR agenda and would be grateful if this request could be forwarded as a challenge to all.
I’ll be posting an unbiased (as much as possible) review of all comments next week.