The London 2012 Olympics Organising Committee today published its Sustainable Sourcing Code.
“Potential products will be assessed based on where they come from, who made them, what they’re made of, what they are wrapped in and what will happen to them after the Games.
The code was developed over a period of 18 months in consultation with leading retailers and brands in the sustainable procurement field, sponsors, industry experts and the third sector, including the Trades Union Congress, Playfair Alliance, the Ethical Trading Initiative, WWF, Fairtrade Foundation and UNICEF. It will be reviewed and updated as necessary over time.”
The question is why is there such a massive gulf between the approach of this singular event and just about every sporting governing body or club there is?
Now they don’t even have to be innovative. Here’s the wheel, now go an not re-invent it!