I’m glad the news is out as I’m no good at keeping secrets!
3BL’s CEO, Greg Schneider, has a powerful entrepreneurial drive to make a commercially successful company in the niche area that CSR is, and hopefully beginning climbing away from into bigger ponds. This to me demonstrates a step change in the maturity of CSR communications specifically in the social media channels, i.e. the first substantial consolidation within a profileration of smaller news / opinion sources and portals.
I was a fan of Justmeans when it launched, and even short time CSR Editor (for a whole month) so it’s personally fulfilling for me to be so involved with the integration and future development of both organisations. The combined strengths and the additional opportunities that this deal creates will be keeping us all busy at 3BL for many months, if not years to come.
Without doubt this move consolidates the clear water lead between 3BL Media and all the other players in the CSR content distribution field. The challenging debate internally is how 3BL strategises the exploitation of the newly gained additional assets into new complimentary and profitable channels. Watch this space!
In addition to the technical assets and new client base Justmeans CEO Martin Smith joins 3BL as Chairman reinforcing the depth of the strategic management team.
The announcement of the deal has already generated a strong positive response from the online and client communities with audiences of both companies very being supportive, if maybe initially a little surprised.
My first task is to take over the reins of Justmeans’ Ethical Sourcing and Certification conference in London on September 16th. Please take a look at the microsite and get signed up for the first public event from the 3BL / Justmeans combined team.
Here’s a link to this mornings press release if you’d like more of the details.
I would be really interested in your opinions of what this market needs and how 3BL Media combined with Justmeans can service those needs?