Act 1, Scene 1: Incremental Is Not Enough

StretchAgendaAnything that looks like an erupting spiral galaxy in a pressure cooker looks good to me.

As I’m exploring pastures and projects new I’m determined to better share the projects, ideas, people and successes that inspire and challenge me, so here’s a perfect start…

If to the cosmic cooking imagery you then add a thoughtfully written dramatisation to creatively engage a wider audience (you know the mainstream one we excitedly think we already do – but don’t) to promote a new take on capitalism, you’ve got my attention, and quite probably a few others who need to step up for the first time too.

Behind the image is the ethos of the Breakthrough Capitalism model of John Elkington and colleagues at Volans. This week saw the launch of the #StretchAgenda, the play to change the board room world, and maybe it will.

Incremental isn’t enough, we have to take what progress we can eke each day but somebody needs to push at the top with the big ideas. Check out the definitions quoted to whet your appetites…

Capitalism is … the future, but needs a reboot. Whether privately or state owned, capitalism must be constrained by political, regulatory and institutional factors to create the consistent social value required to ensure its long term license to operate and innovate. The focus is expanding to embrace financial, physical, human, intellectual, natural and social forms of capital.

Breakthrough Capitalism is … an emerging pathway to a world that works well for all people and all species. Our focus is on new forms of capitalism with potential to drive both financial and non-financial value, value that is increasingly Clean, Conscious, Inclusive, Responsible, Regenerative and Sustainable.

Will it change the game?

Click here to go straight to the #StretchAgenda play.

breakthrough-challengeI’d also heartily recommended checking out John’s book with Jochen Zeitz, The Breakthrough Challenge (2014)

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