Almost Amazing – New Video from Google for Entrepreneurs

A quick post to share a great video for a world where entrepreneurship is on its way to becoming as prevalent and appealing as the great employed masses.

I have often waxed lyrical about the strengths of entrepreneurialism in smaller business or corporations alike, but business for the sake of business isn’t what we should be aiming for.

Yes, jobs and wealth generation are the essential to stable functioning economies but with the environmental and social storms on the horizon, we need to be demanding more from any new businesses not already ingrained in an outdated carbon intensive, fuck you world I want a yacht mentality.

Entrepreneurship is wonderful but we, and I mean Google in particular, as they should know better (they know everything don’t they?) should be taking the leadership role by seeding all new businesses with the additional knowledge of a world just over the start up launch day party horizon.

Profit is not a bad word, but it does have a bad reputation.

I’ll just leave a couple of such seeds here…

BCorps – Normal business / better model

Breakthrough Business Models – the shape of future business (pdf)






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