Category Archives: Communications

A Few Good Women

SDG 5 Gender EqualityFor International Women’s Day I wanted to share a handful of true leaders constantly on my professional radar through their bold, innovative, considered, and wise inspiration.

There’s no science to this list, just stand-out impact creators from across a range of CSR and sustainability related organisations that I see constantly challenging, shaping and changing the world of male dominated business and political leaders.

Change is hard. Change is not equal. Change is eternal. Change is essential.

Today I salute you all, and also the many, many other unsung women leaders fighting inequality in all its forms not hightlighted below.

I can’t possibly provide justice to this group’s achievements, passions or skills in a couple of sentences, so there are plenty of links to their LinkedIn profiles, Twitter accounts and main websites to find out more.

Who else would you pay tribute to ?

 

SueSue Stephenson

As a leader within Ritz Carlton Hotels Sue was responsible for the incredibly successful Community Footprints programme before stepping toward a new challenge as Vice Chair of IMPACT 2030, connecting the private sector to the Sustainable Development Goals through human capital investment.

@SueOStephenson

 

ElaineElaine Cohen

Elaine is the undisputed go-to-person of CSR / sustainability reporting. If that wasn’t enough her pragmatic and outspoken personality combined with a love for ice-cream should be reasons enough to keep her blog especially on your watch list.

@elainecohen

 

CindyCindy Gallop

There aren’t many people more to the point than Cindy. “I like to blow shit up. I am the Michael Bay of business.” she  delicately suggests on her LinkedIn profile. The world needs more of this bluntness. Founder & CEO of IfWeRanTheWorld, Cindy uncompromisingly blends purpose, brand and impact – and wonderfully regular profanity.

@cindygallop

 

SusanSusan McPherson

Susan has been a constant powerful voice across the responsible business spectrum. Now as Founder of McPherson Strategies, and previously with roles at Fenton and PR Newswire Susan invests, connects and amplifies a whole community including her famous #CSRchats on Twitter.

@susanmcp1

 

AnnaAnna Hill

A truly inspirational force of nature as an award-winning designer, artist, entrepreneur and innovator across the space and sustainability industries. As Co-Founder of the Thames Deckway concept Anna recently won praise as an Innovate UK Women in Innovation.

@Thames_Deckway

 

LiseLise Kingo

After over a generation at pharmaceutical giants of innovative responsibility Novo Nordisk, Lise then grabbed the reins as leader of the UN Global Compact with an audience of over 13,000 private sector signatories and partners. Also a very new arrival on a fun platform called Twitter.

@Lise_Kingo

 

ellenEllen McArthur

After a maybe not so obvious career switch from sailing to pushing circular economy thought leadership through the Ellen MacArthur Foundation she has dramatically driven awareness and understanding of one of the most crucial elements of all future business models.

@ellenmacarthur

 

lucyLucy Marcus

A true font of knowledge on all things corporate governance, ethics and leadership. Lucy is the Founder and CEO of Marcus Venture Consulting whilst also regular contributing to numerous media outlets including Reuters and the BBC. If you want a better Executive Board, and therefore a better business, ask Lucy.

@lucymarcus

 

NadineNadine Hack

As a long-time supporter of some of history’s true leaders Nadine is a global expert in engagement leadership, mentoring and executive coaching, working at the highest levels of state, multinational business and academia. As CEO of beCause Global Consulting she also convenes a powerful community of collaborative expertise.

@NadineHack

 

AndreaAndrea Learned

Andrea is one of my favourite sources of best practice for leaders using social media to amplify and deepen their engagement and reach. An exceptional influencer specialist through her consultancy Learned On.

@AndreaLearned

 

KoAnnKoAnn Vikoren Skrzyniarz

KoAnn is Founder and Chief Executive of Sustainable Life Media, the company behind the Sustainable Brands calendar of international conferences and community. Each event is a continual source of innovative concepts and practical best practice across the responsible business spectrum.

@Koann

 

#InternationalWomensDay

#IWD2017

 

 

 

Smurfs Up! Tiny Blue Belgians Change The World

For those who hadn’t noticed, my inner-child is quite near the surface. I try desperately to be sensible, responsible and adult like, but the reality is I am proud to add a touch of levity when the setting allows. It is easy to get overwhelmed by the big problems that surround us all locally and as a global community.

So, today, I give you The Smurfs!

Now my inner-child is sated I should reveal the wonderful reason this should be shared far and wide, and not just to children (or bigger kids with jobs).

It is easy to criticise the UN for being abstract and a big part of the problem created by a global community of environmental and social institutions that have for years been preaching for us all to save the world. The response has largely been erm, nope. Not my circus, nor my blue Belgian kids characters.

There is a subtle yet hugely significant change happening. Those who are privy to the gloomy data, science and politics are actually collaborating ever more effectively with people who can translate these urgent messages into the range of tools, voices and formats needed to engage the real army. You. Your children. Your friends. Your cousins. Your cousin’s cousins. Everybody who doesn’t get the immediacy. In short, everybody.

Team Smurfs will rally behind the 17 Goals through to the International Day of Happiness on 20 March 2017. Voice actors from the upcoming animated movie Smurfs: The Lost Village will attend a celebration at United Nations headquarters in New York on Saturday, March 18 to honour youth who have already taken action to achieve the Goals in their own communities.

smurfs-un-main-campaign-final

“We know that children and young people are some of the world’s most passionate advocates on issues that matter to them the most. We must continue to find new ways to empower them to help achieve a world free from inequality and injustice for every child. This campaign will give children and young people the platform they need to have their voices heard,” said UNICEF Director of Communications Paloma Escudero.

“The campaign message focuses on the notion that every one of us can make a difference, regardless of our size,” said Veronique Culliford, the daughter of Peyo, who created the Smurfs in 1958. “It’s an honor and privilege for The Smurfs to support the United Nations and to continue our longstanding relationship with UNICEF.”

“All of us, even a small Smurf, can achieve big goals!” added Demi Lovato, who voices Smurfette in the upcoming animated film.

Can a kids cartoon change the world? Damn right it can!

Watch it. Talk about it in work. Talk about at home too, and share it like crazy.

www.smallsmurfsbiggoals.com

#SmallSmurfsBigGoals and #TeamSmurfs

 

A Cunning Plan That Might Just Work

Did you know whilst the world goes to hell in a handbasket à la Trump, Brexit, ISIS, all reality tv, plastic microbeads et al, there is actually a plan to counteract much of humanity’s blatant disregard for our planet and respect for each other?

Ok, that may actually be a first world vision of the underworld, and the real global challenges sit lower down Maslow’s hierarchy, but that is probably too close to the blissfully ignorant view of those outside the Sustainable Development Goals bubble.

As part of my own humble action for #GlobalGoals week I’m going to post every damn day, which for me will be a near miracle when I pull it off, and some of it may even make sense, possibly even inspire an action or several.

So to kick the week off, and the next 14 years, here’s the big plan. It is not mine, but I do like it…

 

Amongst a few ideas I have I will also share an amazing trip last week to New York to jump into the world of #Impact2030 where the private sector is pushing its own efforts through human impact investment (or volunteering if you prefer). I may even cover entrepreneurship, technology, sport and BCorps, but who knows? I don’t. You’ll just have to stay tuned to enjoy the fun!

But, please, do one thing extra this week. Make an hour to read, share or just do something, anything. If you let me know what you did I may even send you a present.

#GlobalGoals

#2030Now

#Impact2030

 

Is Liam Really #TechForGood, or #MarketingForApple?

29 arms of recycling innovation robot beautifully presented (of course) and they call it Liam? Only in the world of Apple.

Whilst hastily allowing myself to lose all focus on the writing I should have been doing today I jumped at the chance to join @TomRaftery as guest co-host for his #TechForGood Google Hangout tomorrow. As I explored previous shows to get a feel for my responsibilities I stumbled back across the ‘Liam’ element of Apple’s recent keynote.

The last few weeks have been something of a blur with many new discussions and projects appearing like the Rebel Alliance out of hyperdrive, but all with an eerily connected technology flavour. The Apple announcement was momentarily noted for their strong focus on responsibility at their key communications event of their calendar, before being usurped by the usual social media avalanche.

I’ve been a long standing frustrated critic of Apple, more from a wasted potential perspective than their actual social or environmental accomplishments, which have been markedly improving over recent years. Tim Cook has many achievements to take credit for, as it can’t have been an easy task to push sustainability up the priority list of the culture moulded by Steve Jobs.

Whilst on the day Lisa Jackson (SVP of Environment, Policy and Social Initiatives) was conspicuously front and centre, and the privacy debate raging with the FBI obviously adding its influence, Liam felt like the physical hook of attention for a more confident responsibility ethos away from the usual line-up of product launches.

Yes, I know there are only so many ways you can innovate with a phone, and this could be Apple running out of innovative product steam, but the eternal optimist in me is seeing Apple want to be seen as more than just a purveyor of beautiful ‘stuff’. That beauty could be creeping into their approach to their wider responsibilities.

Liam is an allegedly, as I’ve not seen many at all, 29 arm robot that can in a mere 11 seconds recycle a notoriously difficult product into component parts like never seen before. I’ve dreamed of Apple applying its design mastery for a stronger purpose than just music and communications. Was this it?

Maybe. Maybe not. After all there is only one Liam, I believe, and at full speed, could disassemble 1.2 million iPhones per year. Actually, only potentially 1.2 million iPhone 6s units until they teach it about the rest of their product back catalogue. That total would be in the billions. Last year alone Apple sold 230 million phones.

Innovative? Absolutely. Open source and shareable by the whole industry to reduce e-waste? Probably not going to happen (but hoping). Expensive? Absolutely and certainly prohibitively so. Chances of Apple opening recycling depots full of Liams? Slim. Marketing gimmick or potential for true impact? Actions speak louder than YouTube videos, so we shall see.

With over 1 billion smartphone products alone sold every year. A few weeks after the launch Liam now feels more like a lonely Disney Wall-E type character, desperate for a real purpose, a few friends and more trees, but I continue to hope.

Join me and Tom tomorrow at 4.00pm UK to explore this week’s #TechForGood news.

 

 

Superstakeholders Change The World

shutterstock_95792620We seldom realise how far we have come until we stop, breathe and look back. Ever tried learning to play a musical instrument, run a big race, or even watched a child grow? The daily changes are imperceptible, despite any volume of effort expended, until one day something just clicks, a goal is reached, or we make the time to review from a distance.

A trip back a mere half century to the 1960’s takes you to a world before ‘CSR’, of Rachel Carson’s Silent Spring hitting the bookshelves and whole theatre of corporate based exploitation, greed and naivety.

“If you don’t like what is being said, change the conversation.” Continue reading

And the winners of the Guardian Sustainable Business Awards 2015 are…

GSBA2015

Not all awards are created equal.

To some they are great opportunity to shine a spotlight on success, whilst others see only over indulgent attempts at PR and spin. I’ve always been a supporter of those receiving the credit they deserve for often swimming against the mainstream tide and pushing CSR and sustainability, and awards can be an effectively vehicle for spreading the word.

There is also an ever-growing number of awards of countless variations on criteria and the knack is rapidly becoming finding the most relevant awards to your project. It’s worth taking the time to do thorough research. Some awards have more credibility than others, and the Guardian Sustainable Business Awards are up there near the top.

This week I had the honour of joining Solitaire Townsend, Sally Uren, John Elkington and David Doughty to share our insight as judges for this year’s Guardian Sustainable Business Awards. It was our job to combine notes on the entries into the Consultancy of the Year and Communicating Sustainability categories.

I obviously can’t give anything away until the big announcements on the 29th April. What I am probably allowed to let you in on is that The Crystal is an amazing place to visit, John enjoyed the fish for lunch, David D may (or may not) have been a fan of The Archers, Solitaire enjoys chairing hyper-efficient groups, thus Sally was able to leave ahead of schedule, and I really enjoyed the return trip across the Thames on the Emirates Cable Car with my extra time. Thanks Solitaire!

Today (Friday 13th March) is also the final day to cast your votes for the Sustainable Business Leader and Unsung Hero. Click here to nominate your choice for recognition.

I’ve judged many awards and thought I’d offer a few probably obvious suggestions for those wanting to get a better bang for their awards application buck.

1. Be in it to win it.

If you’re proud of your innovation / success / idea, shout it from every rooftop you can find. Don’t allow potential naysayers to stop you. It is a great reward for those involved and hopefully exploited to help scale impact. There is evidence stating even critics see you in a better light, regardless of their voiced concerns.

2. Read and then answer the bloody question!

Don’t just use a box to elaborate eloquently on your wonderous initiative. Answer the question as specifically as possible. Assume the judges know nothing about your project and give details and data, not politician-like overly narrative responses to fill the word count and answer the bloody question. Rant done. Apologies offered if required. Judges really appreciate brevity!

3. Read the rules

It’s not rocket science people. Do your homework. Hit deadlines. Don’t go over maximum word counts. Don’t include extra attachments or links if not allowed. At best they’ll be ignored. At worst you’ll be disqualified.

4. Be honest with yourself.

Not every project is worthy of winning an award. Entering awards does require a certain amount of time to enter successfully. If your project doesn’t really tick the boxes asked save your time until you do have something special to compete with.

5. Ask for help

Build relationships with those conducting the award. It’s not against the rules to ask questions about the process or maybe even what has worked in the past. If you’re really stuck or enthusiastic, you can always ask me too.

6. Don’t ask for help

External advice is a double-edged sword. Outsiders maybe an option for writing award applications but they won’t know (or be as passionate about) your project as much as you do. Often naivety will be overlooked if the main details are there, and passion does win favour.

7. Plan beyond winning

Your amazing project has won? Yay! So what? That lovely new ornament needs to be more than a dust trap. Communicate through all your own channels, including sales, customer service, marketing, HR, everybody, just make sure you leverage all added value to justify the allocation of resources consumed through applying.

8. Learn from the ride

Your amazing project hasn’t won? Boo! Don’t cry. Just because you didn’t get to take home the dust trap doesn’t mean you came away with nothing. What did you learn from the process or the winners? Who did you met on this journey? How will you win next time?

Don’t forget to keep an eye on #GSBA2015 via Twitter and the Guardian Sustainable Business pages for awards updates.

Help Required For A New Home

Which wayHave you ever felt strangely at home somewhere you’ve never been to before? It happens to me whenever I visit the US for some reason. I can never explain it, it just does. I suppose I should have expected a similar feeling coming when I agreed to embark on my latest journey, with almost old friends.

As of October 1st I’ve been the new Director of CSRwire for 3BL Media. I’m guessing you’ve probably heard of at least one of those two companies if you’re reading this blog and travel any distance across the online responsible business universe.

A handful of the Founders of 3BL Media had worked for CSRwire before leaving a few years ago to set up 3BL Media with their own vision for the then only emerging social media explosion. Two companies with a similar ancestry borne out of the outdated broadcast press release industry headed off in parallel paths.

I’ve been close to 3BL for a long time with my own path crossing theirs very early on as an upcoming consultancy trying to eek out a reputation with a meagre budget, much to share and dabbling with the new toy called Twitter. There’s even a couple of videos of me to be found as one of the 3BL TV videobloggers along side Christine Arena, Fabian Pattberg, Chris Jarvis and Elaine Cohen – time for a reunion guys (don’t forget those lovely party glasses Elaine)!

Both 3BL’s and my own paths have run in parallel, and occasionally crossed for a project or two along the way.

I always wanted to engage more with CSRwire than I ever did. It was always a go to place for news and original content. I’m just one of those loyal types that had friendships and allegiances with 3BL and felt uncomfortable supporting the opposition, but I could never stay completely away because they were producing great pieces with great leaders.

Anyway, enough of the trip down memory lane and me  sharing my childlike enthusiasm about a new role. I am after something. That most valuable of somethings. Your time. Not much, but a very precious couple of minutes to me.

We’re at the start of the process of integrating CSRwire into the bigger 3BL Media group and we wanted to explore this window of opportunity to engage with as many within our communities as possible to help us build a plan to accelerate into 2015.

I would appreciate more than you could imagine, just 5 minutes of your valuable time to let us know via this SurveyMonkey link what you thought was strong about CSRwire and how we build on those strengths. If you’ve never heard of CSRwire before, that’s fine, you have now, and your input would be just a valuable but you might want a quick tour of the website or @CSRwire Twitter feed first.

I’m also jumping on a plane to the US soon to catch up with the team at 3BL HQ and then onto the BSR Conference (#BSR14) in New York next Tuesday to Thursday (4 – 6 Nov). It’s my first public event in the new role and I’d love to catch up with any readers (or anybody you think I should meet) that are around the event or the city next week! Give me a shout if you fancy grabbing a coffee (I’ll be relying on caffeine by then)!

CSRwire will also be announcing a big focus on all things Sustainable Finance (#SRI, #ESG, #ImpInv) during November for anybody interested in those themes. You’ll be able to submit your own articles or media for consideration. I’ll update this page with the link when it arrives.

More news from the new fun will follow…