Whenever my best intentions to share the amazing projects and work, that I’m bombarded by daily raise their heads, so does a new opportunity for me to add value somewhere ‘important’ and screw that balance between being a great dad to my son, passionately pushing business in a better directions and an accelerating transition to triathlon geek. I like doing, failing and learning, and proud to fail repetitively!
I digress. Which is pure me. I am a creatively chaotic soul, increasingly comfortable with this understanding and I hope you will too!
And yes, there is a point coming soon. I am seeking a commercially orientated favour, but I probably have more social capital built up than most and surely one or two asks is allowed?
I would appreciate any feedback, and sharing (please!!! – all shared love will be reciprocated when noticed) of the big project we’ve been building since I headed over to CSRwire for 3BL Media. Yesterday we officially launched an innovative CSR / Sustainability Reporting service into the wild. It definitely pushes companies into a more considered frame of mind, communication and engagement, and could even be pushing many businesses further than they admit aiming for. We like encouraging progress and asking the industry to move forward!
I’ve believed in the power of non-financial reporting as an internal process for progress as much as it is a communication tool for many years, yet always wondered why so many allocate tens of thousands in investment in the data collection and creation of a document to then dump as a .pdf on a website few visit.
The whole ethos of this new product aims to get companies communicating their success, learning and future challenges, over weeks and months not 24 hours. It should be about focusing on separate topics, taking the time to more effectively share different messages to different audiences using different channels, but most importantly over longer periods. One off announcements often get lost in today’s hyper-saturated social media world. Maximise that isolated asset!
A good CSR / sustainability report is a narrative and data menu for stakeholders to selectively delve deeper into a five-course meal if they so wish, but don’t force people to rush their meals.
Please check out our big announcement here.