Tag Archives: business

Almost Amazing – New Video from Google for Entrepreneurs

A quick post to share a great video for a world where entrepreneurship is on its way to becoming as prevalent and appealing as the great employed masses.

I have often waxed lyrical about the strengths of entrepreneurialism in smaller business or corporations alike, but business for the sake of business isn’t what we should be aiming for.

Yes, jobs and wealth generation are the essential to stable functioning economies but with the environmental and social storms on the horizon, we need to be demanding more from any new businesses not already ingrained in an outdated carbon intensive, fuck you world I want a yacht mentality.

Entrepreneurship is wonderful but we, and I mean Google in particular, as they should know better (they know everything don’t they?) should be taking the leadership role by seeding all new businesses with the additional knowledge of a world just over the start up launch day party horizon.

Profit is not a bad word, but it does have a bad reputation.

I’ll just leave a couple of such seeds here…

BCorps – Normal business / better model

Breakthrough Business Models – the shape of future business (pdf)

 

 

 

 

 

Superstakeholders Change The World

shutterstock_95792620We seldom realise how far we have come until we stop, breathe and look back. Ever tried learning to play a musical instrument, run a big race, or even watched a child grow? The daily changes are imperceptible, despite any volume of effort expended, until one day something just clicks, a goal is reached, or we make the time to review from a distance.

A trip back a mere half century to the 1960’s takes you to a world before ‘CSR’, of Rachel Carson’s Silent Spring hitting the bookshelves and whole theatre of corporate based exploitation, greed and naivety.

“If you don’t like what is being said, change the conversation.” Continue reading

Act 1, Scene 1: Incremental Is Not Enough

StretchAgendaAnything that looks like an erupting spiral galaxy in a pressure cooker looks good to me.

As I’m exploring pastures and projects new I’m determined to better share the projects, ideas, people and successes that inspire and challenge me, so here’s a perfect start…

If to the cosmic cooking imagery you then add a thoughtfully written dramatisation to creatively engage a wider audience (you know the mainstream one we excitedly think we already do – but don’t) to promote a new take on capitalism, you’ve got my attention, and quite probably a few others who need to step up for the first time too.

Behind the image is the ethos of the Breakthrough Capitalism model of John Elkington and colleagues at Volans. This week saw the launch of the #StretchAgenda, the play to change the board room world, and maybe it will.

Incremental isn’t enough, we have to take what progress we can eke each day but somebody needs to push at the top with the big ideas. Check out the definitions quoted to whet your appetites…

Capitalism is … the future, but needs a reboot. Whether privately or state owned, capitalism must be constrained by political, regulatory and institutional factors to create the consistent social value required to ensure its long term license to operate and innovate. The focus is expanding to embrace financial, physical, human, intellectual, natural and social forms of capital.

Breakthrough Capitalism is … an emerging pathway to a world that works well for all people and all species. Our focus is on new forms of capitalism with potential to drive both financial and non-financial value, value that is increasingly Clean, Conscious, Inclusive, Responsible, Regenerative and Sustainable.

Will it change the game?

Click here to go straight to the #StretchAgenda play.

breakthrough-challengeI’d also heartily recommended checking out John’s book with Jochen Zeitz, The Breakthrough Challenge (2014)

Could Weakness Become Your Opportunity?

A lesson in the art of vulnerability, or how to click with your ‘date’ using Corporate Social Responsibility.

 

One of those socially invisible bleached out pachyderms insists that companies should constantly defend a cloak of presented perfectionism. As the corporate communications functions of businesses tentatively emerge, like the first struggling amphibians out of the water from the control and broadcast mentality, we are seeing fascinating case studies and pockets of enlightenment.

Does anybody believe businesses are perfect? Does anybody think they even come close, ever? The countless surveys and reports on reputation and brand perception suggest Continue reading

Shared Value: Business Opportunity

Michael Porter knows his stuff. He’s a professor at Harvard and widely respected author on strategic thinking in business, especially of multiple books with ‘Competitive’ in the title.  More importantly though is his attention to the less traditional side of competitive business, my side, the good side.

The capitalist system is under siege.

One ongoing focus of this attention has been his interrogation of the world of CSR. A couple of years ago he, along with Mark Kramer, unleashed Creating Shared Value (CSV) into the wild, yet another consultant friendly Three Letter Acronym. For me, CSV is more of a refreshing of what CSR was always about, when in reality it had become a grossly misused term which was actively exploited by too many in the corporate world. My position is born out of own starting point in this particular space 15 years ago when I stumbled across the term CSR via an informal definition of ‘better balancing social, environmental and financial impacts whilst maximising profit’.

CSV / Shared Value helps move the debate forward, but in essence it is more of a refinement and re-branding exercise that also helps support consultancy work, rather than any step change in responsible business frameworks. The one important element for me that Shared Value re-energises is an entrepreneurial opportunity focused emphasis that is regularly overlooked in a risk management dominated agenda.

Why Business Can Be Good At Solving Social Problems is Michael’s latest TED Talk