Tag Archives: Corporate Social Responsibility

Paper Feels Better Than Digital Ever Can

 

Online content is like the sugar rush of the fast food world. It just can’t satisfy like a good book, magazine or paper can.

There’s really nothing like a good read away from a damn screen.

Yes, it’s a tougher business proposition in today’s online micro-attention over saturated world of news, gossip and marketing, but the feel, smell and ease-on-the-eyes of paper will always have a place in my heart.

The great local folks at Ethos Magazine are edging close to the end of their Indiegogo campaign and I’ve promised to give them a quick shout out.

The face of global business is changing. Our world is full of amazing people achieving brilliant things, and Ethos Magazine tells their story… This crowdfunding campaign asks you to share in our passion and purpose and bring Ethos magazine to glorious, printed life.

Watch the video below. Support if you can. Please share where you can, or just reach out directly to Andrew, Fiona, Patrick and the team to explore connecting to some great entrepreneurs and communicators.

www.ethospaper.com

 

 

 

Global to Local Goals Through IMPACT 2030

 

 

 

“Volunteerism is a source of community strength, resilience, solidarity and social cohesion. It brings positive social change by fostering respect for diversity, equality and the participation of all. It is among society’s most vital assets.”

Ban Ki-Moon

 

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In case you hadn’t noticed, we are 12 months in from the launch of the Sustainable Development Goals. This week is #GlobalGoals (a much better brand to reach the great unengaged audience we need) week as the UN General Assembly gets underway and year two of fifteen toward 2030 begins.

Recently I reached out to one promising initiative aligned to a pet project back in Liverpool. The reason I reached out to IMPACT 2030 was primarily for one key reason. It is private sector led. Whilst UN backed this is the business world rapidly coalescing from their own acceptance of responsibility and ability to lead. There are a whole host of reasons to explore IMPACT 2030, but for me when the private sector steps up, stuff gets done. Admittedly that stuff isn’t always the most morally acceptable when created in isolation, but this is different, it is a genuine and transparent partnership platform based on overcoming the biggest social and environmental challenges.

Another key element is the language being used. Volunteering, like CSR and other terminology has an image problem. IMPACT 2030 aims to reframe the debate using ‘human capital investment‘ in place of the more patriarchal terms like pro bono and volunteering, often seen as a cost or superfluous bolt-on activities. To encourage the private sector to significantly increase participation they have to see returns on investment, and in terms they understand and also appeal across the boardroom.

Philanthropy also absolutely has to be part of the equation as there will often be challenges that will never strategically fit investment propositions, but this focus on a more accepted private sector language can only increase awareness and impact.

So, in short, IMPACT 2030 aims to stimulate human capital investment in employees and align with the 17 Global Goals through awareness raising and support. The demonstrations of successes so far were a clear sign that the initiative’s momentum is building.

The standout case study of the Summit was between GSK and SAP combing their data and healthcare expertise to carefully listen to the local needs in Rwanda, map relevant employee skills and deliver a pilot project with Partners in Health within a mere three weeks. IMPACT 2030’s potential for human capital investment leverage is huge within their global remit. “These companies, so far, represent millions of talented people across 220 countries” said Executive Director Dr. Tauni Lanier.

The Mayor of Philadelphia was also in town to share the city-wide story of commitment to IMPACT 2030 and the wider Sustainable Development Goals, with particular emphasis on schools.

 

 

The always entertaining, and originally from Liverpool, Sir Ken Robinson shared wonderful insights from a creative and education perspective, even managing to connect the population explosion to the release of Sgt Pepper’s Lonely Hearts Club Band!

I understand that IMPACT 2030 is only twelve months old, yet has made significant impacts and collaborations, but I did get a sense that the 99% was being overlooked. I often attend similar events and the reasoning for corporate focus is clear. Scale, or rather the appearance of ability to scale, as this isn’t always the outcome. The business world below the corporate threshold is yet again the audience that scarce available resources are appearing to push too far down the priority list. Approximately 50% of private sector turnover comes from SMEs which also has approximately 60% of employees in many global economies. If we are really going to make the Global Goals mainstream, it is essential that far more consideration is given to engaging with the smaller business community.

IMPACT 2030 will not be a US based ivory tower. A growing army of territory based Regional Voices has been identified to ensure, and trust me, I saw this passion, that the Global Goals become very Local Goals too. By having people on the ground who understand the needs of local communities, acting as advocates, brokering partnerships and reporting measured impact back to a centralised portal the project should deliver results.

The also originally from Liverpool (can you see any patterns here?) IMPACT 2030 Vice Chair, Sue Stephenson perfectly summed up the whole event with the wonderful African proverb

“If you want to go quickly, go alone. If you want to go far, go together”.

 

For more information check out the links below:

#Impact2030

www.impact2030.com

Twitter list for Impact 2030 (shout out if I missed you!)

 

 

Help Required For A New Home

Which wayHave you ever felt strangely at home somewhere you’ve never been to before? It happens to me whenever I visit the US for some reason. I can never explain it, it just does. I suppose I should have expected a similar feeling coming when I agreed to embark on my latest journey, with almost old friends.

As of October 1st I’ve been the new Director of CSRwire for 3BL Media. I’m guessing you’ve probably heard of at least one of those two companies if you’re reading this blog and travel any distance across the online responsible business universe.

A handful of the Founders of 3BL Media had worked for CSRwire before leaving a few years ago to set up 3BL Media with their own vision for the then only emerging social media explosion. Two companies with a similar ancestry borne out of the outdated broadcast press release industry headed off in parallel paths.

I’ve been close to 3BL for a long time with my own path crossing theirs very early on as an upcoming consultancy trying to eek out a reputation with a meagre budget, much to share and dabbling with the new toy called Twitter. There’s even a couple of videos of me to be found as one of the 3BL TV videobloggers along side Christine Arena, Fabian Pattberg, Chris Jarvis and Elaine Cohen – time for a reunion guys (don’t forget those lovely party glasses Elaine)!

Both 3BL’s and my own paths have run in parallel, and occasionally crossed for a project or two along the way.

I always wanted to engage more with CSRwire than I ever did. It was always a go to place for news and original content. I’m just one of those loyal types that had friendships and allegiances with 3BL and felt uncomfortable supporting the opposition, but I could never stay completely away because they were producing great pieces with great leaders.

Anyway, enough of the trip down memory lane and me  sharing my childlike enthusiasm about a new role. I am after something. That most valuable of somethings. Your time. Not much, but a very precious couple of minutes to me.

We’re at the start of the process of integrating CSRwire into the bigger 3BL Media group and we wanted to explore this window of opportunity to engage with as many within our communities as possible to help us build a plan to accelerate into 2015.

I would appreciate more than you could imagine, just 5 minutes of your valuable time to let us know via this SurveyMonkey link what you thought was strong about CSRwire and how we build on those strengths. If you’ve never heard of CSRwire before, that’s fine, you have now, and your input would be just a valuable but you might want a quick tour of the website or @CSRwire Twitter feed first.

I’m also jumping on a plane to the US soon to catch up with the team at 3BL HQ and then onto the BSR Conference (#BSR14) in New York next Tuesday to Thursday (4 – 6 Nov). It’s my first public event in the new role and I’d love to catch up with any readers (or anybody you think I should meet) that are around the event or the city next week! Give me a shout if you fancy grabbing a coffee (I’ll be relying on caffeine by then)!

CSRwire will also be announcing a big focus on all things Sustainable Finance (#SRI, #ESG, #ImpInv) during November for anybody interested in those themes. You’ll be able to submit your own articles or media for consideration. I’ll update this page with the link when it arrives.

More news from the new fun will follow…

 

Could Weakness Become Your Opportunity?

A lesson in the art of vulnerability, or how to click with your ‘date’ using Corporate Social Responsibility.

 

One of those socially invisible bleached out pachyderms insists that companies should constantly defend a cloak of presented perfectionism. As the corporate communications functions of businesses tentatively emerge, like the first struggling amphibians out of the water from the control and broadcast mentality, we are seeing fascinating case studies and pockets of enlightenment.

Does anybody believe businesses are perfect? Does anybody think they even come close, ever? The countless surveys and reports on reputation and brand perception suggest Continue reading

Is Social Good Overtaking Cats?

Climate Summit_HubFor the first time in quite a while I’ve noticed a distinct lack of cute / comedy cat posts (albeit somewhat distorted by buckets of ice water) and a stronger impression of more purpose based flashes in the social media world.

My gut, if backed up by more than a little professional insight into the data, feeling is that we may at long last be turning a social good communications corner. The activist world had too long preached at its audience to save the whale / panda / water / energy / planet to only see early plateauing of resulting engagement. Those who get it, got it pretty quick, but the wider mainstream world nodded, smiled and apathetically carried on regardless.

One latest indicator of the turning tide is the latest collaboration between Upworthy, Unilever’s Project Sunlight and the United Nations Climate Summit. In a space where such apathy has held fast, with nearly 10 million engagements – and yes, the ‘so what’ will need to be assessed – the reach is impressive. The campaign aims to ‘raise awareness and inspire action that prompts global leaders to adopt a more ambitious and urgent approach to addressing climate change’ is laudable indeed and I for one will be keeping a close eye on the story as it unfolds.

“With more than 100 heads of state and government joining leaders from business and civil society at the UN Climate Summit, we want to help them understand how much support there is for ambitious leadership and action on climate change,” said Dan Thomas, head of communications for the UN Secretary-General’s Climate Change Support Team. “Through partnerships with innovative and mission-driven companies like Upworthy, we are constantly seeking to engage new audiences in our mission.” – And about time too.

I appreciate the ethos behind Upworthy, even if I’m not 100% convinced with their format’s efficacy over time, but if very little else it demonstrates both the reception of, and the need for better storytelling, boldness and yes, even playing those mainstream marketing emotional tricks to more diversely convey social good messages.

From the latest press release – The Upworthy community is one of the most engaged on the Web. The average Upworthy post generates 35,000 social actions (shares, likes, comments), which is 39 times more than an average post from the Web’s top 25 publishers. One third of Upworthy’s audience is now outside the U.S., in countries including Australia, Brazil, Canada, and South Africa.

With such important challenges edging ever nearer we need those who know to maybe ask more for forgiveness rather than permission in getting their knowledge to the masses.

I’d also like to say a thank you to whomever made the bolder decisions (especially on budget) than usual to explore this collaboration. My optimism is mildly rejuvenated.

Check out this link to find out what all the fuss is about. It’s a no cat zone I promise.

PS – No real cats were harmed during the creation of this blog post, but countless links, images and videos were ignored or deleted.

 

Symantec Invest $2 Million To Tackle Youth Unemployment

sym_cyber_career_connectionIf you are going to launch a new CSR initiative then having one of the most powerful and well-known politicians in the world standing next you may just help get it noticed.

Official CGI Photo Hillary Clinton Symantec Cyber Career Connection launchFormer US Secretary of State, Hillary Clinton, recently announced Symantec’s new pilot programme called Cyber Career Connection (SC3) at the Clinton Global Initiative America Meeting in Denver.

The programme aims to address youth unemployment through training and career support to help fill a substantial gap in cybersecurity jobs through a collaboration with NPower (@NPower), YearUp (@YearUp) and LifeJourney. The pilot kicks-off in August in the San Francisco Bay Area, Baltimore and New York City.

“Symantec is committed to making the world a safer and better place, and as a leader in cybersecurity we believe we can help solve the cyber career gap and move underserved young adults –including people of color, women and veterans – out of low-end jobs and into highly paid and meaningful careers.

Symantec and the Symantec Foundation made an initial investment of $2 million in the Symantec Cyber Career Connection and will provide the curriculum and products to implement the program. While this is a pilot program, it’s expected to expand globally over the years and I look forward to experiencing the benefits this program brings to our workforce, Symantec, and the broader industry.” said Cecily Joseph (@CecilyJosephCR), Vice President of Corporate Responsibility and Chief Diversity Officer at Symantec.

This is definitely one story to watch with a rags to riches style case study just waiting to be found. If there are allegedly 300,000 currently empty cybersecurity jobs, with 60,000 of those available to somebody without a four-year college degree, then maybe there’s new path to a lucrative career for somebody from one of those targeted social groups.

For further information head over to Symantec’s blog for the details on SC3 here.

 

 

How To Create A Sustainable Brand In 90 Minutes

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Book Review: Latest in the DoShorts series –

‘Creating a Sustainable Brand’ by Henk Campher

 

Simplicity is beautiful. In a world saturated by gurus (I even shivered typing that word) and wanna-be experts lining up with their jargon bazookas in strained attempts to prove Einstein’s alleged quote wrong…

If you can’t explain it simply you don’t know it well enough.

..well they do have to justify fees, real wisdom is usually drowned out in the melee.

 

One such source of accessible knowledge is the DoShorts range of books. In particular, keep your eyes open for the latest guide on the block, ‘Creating a Sustainable Brand’ by Henk Campher. Henk has one of my favourite, if a tad long, corporate titles as Edelman’s Senior Vice President, Business + Social Purpose & Managing Director, Sustainability – and breathe. Trust me, this guy knows his sustainable branding eggs.

 

The book’s subtitle is ‘A guide to growing the sustainability topline’ and pretty much nails what you will get from your 90 minute injection of practical expertise. The three core branding based themes cover all you really need to know about managing ‘the fusion of branding and product’ to improve profit in a world of accelerating sustainability change. In a confusing space of greenwash, good product / bad company, bad company / good product, ethical labels, evolving legal structures and corporate rankings make it impossible to directly compare two organisations.

 

This guide provides a strong, concise and robustly educational foundation for anybody new to sustainability, and also as a timely reminder and ammunition for those professionals at the day-to-day coal face. For example, Part 3 of the guide explores ‘The Anatomy of Sustainable Brand’ and offers the following summary

A sustainable brand cannot exist if the product itself does not have any sustainability characteristics. Similarly, a sustainable product needs to differentiate in the marketplace through branding that resonates with the consumer. This is at the heart of a sustainable brand – combining the sustainability of the product and the brand to create a unique sustainable brand value proposition and identity.

 

The guide doesn’t hide away from calling out the obvious elephants in the sustainability room, and Henk’s opinion and expertise is bold and incisive, whilst being fair. How can BP be greener than Greenpeace? Really? In what intelligent and authentically transparent world does that make any sort of sense? If I were to have one criticism it would centre around the guide’s segregation of brand and product that feels at times that it hopefully assumes operational processes into its wider definition brand, which of course it should, but how many brands are that deeply entrenched and understood across all business functions and employees?

Perfection is not part of the sustainability agenda – or else we wouldn’t need constant improvement. It provides us with a scale to assess whether sustainability association in the brand is completely absent or whether it is embedded – from ignored to designed.

 

Overall, this is the most comprehensive, informative and well written guide to sustainable brands I’ve seen yet. Henk’s huge experience on just about every side of the concerned fence from non-profit to corporate and developed to developing nations, all align perfectly with a genuinely insightful, entertaining and endearing style.

 

Get your copy of  ‘Creating  Sustainable Brand’ with a special 15% discount head over to www.dosustainability.com and enter campher15 in the voucher code box.

If you prefer shopping at Amazon click here to go straight to the guide.

 

Come back when you’ve read the guide and let the other readers know what your opinion was.

 

HenkC LIFor more about Henk Campher say hi on Twitter via @AngryAfrican or through his LinkedIn profile here.

 

 

 

 

For disclosure: I have never been paid by either Henk or Edelman, sadly, but Henk and I are both strong Liverpool Football Club fans and quite possibly marginally intoxicated by the dream like potential of our team winning the English Premier League, and in glorious fashion. I have tried to remain totally objective but hey, this kinda stuff doesn’t usually happen in the real world, so please consider this when making your own opinions.