Tag Archives: global goals

Smurfs Up! Tiny Blue Belgians Change The World

For those who hadn’t noticed, my inner-child is quite near the surface. I try desperately to be sensible, responsible and adult like, but the reality is I am proud to add a touch of levity when the setting allows. It is easy to get overwhelmed by the big problems that surround us all locally and as a global community.

So, today, I give you The Smurfs!

Now my inner-child is sated I should reveal the wonderful reason this should be shared far and wide, and not just to children (or bigger kids with jobs).

It is easy to criticise the UN for being abstract and a big part of the problem created by a global community of environmental and social institutions that have for years been preaching for us all to save the world. The response has largely been erm, nope. Not my circus, nor my blue Belgian kids characters.

There is a subtle yet hugely significant change happening. Those who are privy to the gloomy data, science and politics are actually collaborating ever more effectively with people who can translate these urgent messages into the range of tools, voices and formats needed to engage the real army. You. Your children. Your friends. Your cousins. Your cousin’s cousins. Everybody who doesn’t get the immediacy. In short, everybody.

Team Smurfs will rally behind the 17 Goals through to the International Day of Happiness on 20 March 2017. Voice actors from the upcoming animated movie Smurfs: The Lost Village will attend a celebration at United Nations headquarters in New York on Saturday, March 18 to honour youth who have already taken action to achieve the Goals in their own communities.

smurfs-un-main-campaign-final

“We know that children and young people are some of the world’s most passionate advocates on issues that matter to them the most. We must continue to find new ways to empower them to help achieve a world free from inequality and injustice for every child. This campaign will give children and young people the platform they need to have their voices heard,” said UNICEF Director of Communications Paloma Escudero.

“The campaign message focuses on the notion that every one of us can make a difference, regardless of our size,” said Veronique Culliford, the daughter of Peyo, who created the Smurfs in 1958. “It’s an honor and privilege for The Smurfs to support the United Nations and to continue our longstanding relationship with UNICEF.”

“All of us, even a small Smurf, can achieve big goals!” added Demi Lovato, who voices Smurfette in the upcoming animated film.

Can a kids cartoon change the world? Damn right it can!

Watch it. Talk about it in work. Talk about at home too, and share it like crazy.

www.smallsmurfsbiggoals.com

#SmallSmurfsBigGoals and #TeamSmurfs

 

Paper Feels Better Than Digital Ever Can

 

Online content is like the sugar rush of the fast food world. It just can’t satisfy like a good book, magazine or paper can.

There’s really nothing like a good read away from a damn screen.

Yes, it’s a tougher business proposition in today’s online micro-attention over saturated world of news, gossip and marketing, but the feel, smell and ease-on-the-eyes of paper will always have a place in my heart.

The great local folks at Ethos Magazine are edging close to the end of their Indiegogo campaign and I’ve promised to give them a quick shout out.

The face of global business is changing. Our world is full of amazing people achieving brilliant things, and Ethos Magazine tells their story… This crowdfunding campaign asks you to share in our passion and purpose and bring Ethos magazine to glorious, printed life.

Watch the video below. Support if you can. Please share where you can, or just reach out directly to Andrew, Fiona, Patrick and the team to explore connecting to some great entrepreneurs and communicators.

www.ethospaper.com