Before getting to the interesting highlight figures let me frame the perspective early. This is another survey, and definitely of value when wanting to better understand the wider landscape of trends and motivations. The big ‘but’ is, as always, the gap between survey responses and actual action, especially when generated by companies that sell the services that their report findings reinforce.
Content marketing is a wonderful thing as long as we understand the context of the headlines and statistics being shared. There are too many mirages out there in social good media land polished by incredibly talented creative types.
It’s all too easy to skim the stand out statistics and slick infographics and slip apathetically into believing progress is a constant. The real world away from the leaders is sadly often very different; slower, less bold, apathetic and often polar opposed to the radars of such allegedly globally influential surveys.
All things CSR continues to bury its feet into the responsibilities across all the individual business functions and HR is without doubt still sitting on a goldmine that it doesn’t fully understand the potential available. By better connecting purpose to performance across the employee spectrum far greater returns will be had by many.
The world needs leaders, and more than ever leaders with a strong moral compass.
You may remember my post about 2012 To Be Big Year For Somebody, if not Your Big Year is a global competition aimed at identifying and nurturing the young leaders of the future from across the globe through a year of travel and meeting current world leaders. Year one was big. Year two was bigger, and next year will see something new and even bigger.
Here is last year’s Your Big Year winner, the amazing Charles Batte, to set the scene…
The evolution is called World MERIT* (the asterisk is part of the brand!) and takes the concept well beyond that of Your Big Year.
The huge challenges of our tomorrows require a new breed of leader today. We have all been let down by those in historic positions of power across business and society that now require inspiration from those who are genuinely and tangibly connected to grassroots communities. Your Big Year began to unearth countless potential talented people from diverse backgrounds but could never nurture more than the overall individual winners. That needed to change.
So without further ado, relax and enjoy…
Trust me, this is going to be BIG. World MERIT* will officially launch later this year, and this is just the tip of the iceberg with a revolution being nurtured in parallel behind the WM* scenes.
I’ve agreed to help Chris Arnold (@MERITChris) and his team spread the message to the corporate world to help identify those looking to find potential World MERIT* candidates in their own organisations. So if you want more information about engaging your company send me message and I’ll connect you to Chris.