It is already stirring the urban transport debate whilst connecting diverse stakeholder communities. It is big, bold, sustainability focused and could create significant value for London or further afield.
Many answers still lie ahead for the project but visionary leaders like Thames Deckway’s Anna Hill should be given every opportunity to push for safer, cleaner more sustainable transport infrastructure.
Head over, read the latest FAQ’s, pick your favourite support ‘Perk’ and share with friends and colleagues. I’ll be going for the cycling cap I think. I’m just waiting for the temperatures to dip on those long brisk rides.
“Potential products will be assessed based on where they come from, who made them, what they’re made of, what they are wrapped in and what will happen to them after the Games.
The code was developed over a period of 18 months in consultation with leading retailers and brands in the sustainable procurement field, sponsors, industry experts and the third sector, including the Trades Union Congress, Playfair Alliance, the Ethical Trading Initiative, WWF, Fairtrade Foundation and UNICEF. It will be reviewed and updated as necessary over time.”
The question is why is there such a massive gulf between the approach of this singular event and just about every sporting governing body or club there is?
Now they don’t even have to be innovative. Here’s the wheel, now go an not re-invent it!