Before getting to the interesting highlight figures let me frame the perspective early. This is another survey, and definitely of value when wanting to better understand the wider landscape of trends and motivations. The big ‘but’ is, as always, the gap between survey responses and actual action, especially when generated by companies that sell the services that their report findings reinforce.
Content marketing is a wonderful thing as long as we understand the context of the headlines and statistics being shared. There are too many mirages out there in social good media land polished by incredibly talented creative types.
It’s all too easy to skim the stand out statistics and slick infographics and slip apathetically into believing progress is a constant. The real world away from the leaders is sadly often very different; slower, less bold, apathetic and often polar opposed to the radars of such allegedly globally influential surveys.
All things CSR continues to bury its feet into the responsibilities across all the individual business functions and HR is without doubt still sitting on a goldmine that it doesn’t fully understand the potential available. By better connecting purpose to performance across the employee spectrum far greater returns will be had by many.
Meanwhile back at the ranch…
The most recent fascinating read emerges as Deloitte recently revealed Continue reading