Tag Archives: philanthropy

Global to Local Goals Through IMPACT 2030

 

 

 

“Volunteerism is a source of community strength, resilience, solidarity and social cohesion. It brings positive social change by fostering respect for diversity, equality and the participation of all. It is among society’s most vital assets.”

Ban Ki-Moon

 

impact-2030

 

In case you hadn’t noticed, we are 12 months in from the launch of the Sustainable Development Goals. This week is #GlobalGoals (a much better brand to reach the great unengaged audience we need) week as the UN General Assembly gets underway and year two of fifteen toward 2030 begins.

Recently I reached out to one promising initiative aligned to a pet project back in Liverpool. The reason I reached out to IMPACT 2030 was primarily for one key reason. It is private sector led. Whilst UN backed this is the business world rapidly coalescing from their own acceptance of responsibility and ability to lead. There are a whole host of reasons to explore IMPACT 2030, but for me when the private sector steps up, stuff gets done. Admittedly that stuff isn’t always the most morally acceptable when created in isolation, but this is different, it is a genuine and transparent partnership platform based on overcoming the biggest social and environmental challenges.

Another key element is the language being used. Volunteering, like CSR and other terminology has an image problem. IMPACT 2030 aims to reframe the debate using ‘human capital investment‘ in place of the more patriarchal terms like pro bono and volunteering, often seen as a cost or superfluous bolt-on activities. To encourage the private sector to significantly increase participation they have to see returns on investment, and in terms they understand and also appeal across the boardroom.

Philanthropy also absolutely has to be part of the equation as there will often be challenges that will never strategically fit investment propositions, but this focus on a more accepted private sector language can only increase awareness and impact.

So, in short, IMPACT 2030 aims to stimulate human capital investment in employees and align with the 17 Global Goals through awareness raising and support. The demonstrations of successes so far were a clear sign that the initiative’s momentum is building.

The standout case study of the Summit was between GSK and SAP combing their data and healthcare expertise to carefully listen to the local needs in Rwanda, map relevant employee skills and deliver a pilot project with Partners in Health within a mere three weeks. IMPACT 2030’s potential for human capital investment leverage is huge within their global remit. “These companies, so far, represent millions of talented people across 220 countries” said Executive Director Dr. Tauni Lanier.

The Mayor of Philadelphia was also in town to share the city-wide story of commitment to IMPACT 2030 and the wider Sustainable Development Goals, with particular emphasis on schools.

 

 

The always entertaining, and originally from Liverpool, Sir Ken Robinson shared wonderful insights from a creative and education perspective, even managing to connect the population explosion to the release of Sgt Pepper’s Lonely Hearts Club Band!

I understand that IMPACT 2030 is only twelve months old, yet has made significant impacts and collaborations, but I did get a sense that the 99% was being overlooked. I often attend similar events and the reasoning for corporate focus is clear. Scale, or rather the appearance of ability to scale, as this isn’t always the outcome. The business world below the corporate threshold is yet again the audience that scarce available resources are appearing to push too far down the priority list. Approximately 50% of private sector turnover comes from SMEs which also has approximately 60% of employees in many global economies. If we are really going to make the Global Goals mainstream, it is essential that far more consideration is given to engaging with the smaller business community.

IMPACT 2030 will not be a US based ivory tower. A growing army of territory based Regional Voices has been identified to ensure, and trust me, I saw this passion, that the Global Goals become very Local Goals too. By having people on the ground who understand the needs of local communities, acting as advocates, brokering partnerships and reporting measured impact back to a centralised portal the project should deliver results.

The also originally from Liverpool (can you see any patterns here?) IMPACT 2030 Vice Chair, Sue Stephenson perfectly summed up the whole event with the wonderful African proverb

“If you want to go quickly, go alone. If you want to go far, go together”.

 

For more information check out the links below:

#Impact2030

www.impact2030.com

Twitter list for Impact 2030 (shout out if I missed you!)

 

 

Charities Need to Increase Overheads

Dan Pallotta: The way we think about charity is wrong

If you work in social enterprise or a charitable organisation make sure you find 18 minutes and 55 seconds to watch the video below.

I’ve seen the link to this video enthusiastically being bounced around the social media world for a few days and I finally managed to squeeze in a watch over lunch today.

I’ll let Dan do the talking first and add a few thoughts after you’ve heard what he has to say…

He’s absolutely on the money and he knows what he’s talking about. Too many in the social world are too disconnected from the strengths of the private sector.

I also understand that even given an acceptance of his ethos the next massive barrier is the delivery quality of this more aggressive approach to fundraising and marketing. Increased overheads can only be justified by operational results, and social impact over any agreed time period.

The big challenge is to encourage a significantly stronger entrepreneurial approach to social impact and mitigate the unease created by the increased blurring of the boundaries between private sector methodologies and social sector aspirations.

What will the Amazon of the social impact world look like?

Check out Dan Pallota’s webpage / Twitter profile @DanPallota for more information

Ethecol: CSR Or A Social Enterprise?

I meet some amazing people on my travels through CSR (and all flavours of better business), especially those at the smaller end of the business market.

As the lifeblood of every economy small businesses are at times a fairground of ride of passion, creativity, risk taking, commitment and increasingly values driven considerations. Rather than me attempting to bravely interpret their stories I thought I’d let them tell you themselves.  Some are very new businesses, some are well established. Some are officially social enterprises, some are private limited companies. To me it doesn’t matter.

This is the first in a series about real people with wonderful ideas and lessons to be shared. If you know about an entrepreneur with an unsung story of innovation, success or lessons to be shared let me know and let’s spread the word.

First up is Peter King, Founder of Ethecol. Ethecol is a social enterprise, as a registered Community Interest Company (CIC), that aims to challenge the stale financial services industry. By providing merchant services (Chip & Pin card payment terminals & tariffs) and donating all of the profit from every card transaction to good causes, Ethecol is a beacon of virtue in a stagnant crowd of profit blinkered banks.

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Viva la Small Business CSR!

Photo Credit: Warren Smith / PA Wire

 

Following on from the recent post on 5 Reasons Against CSR from Smaller Businesses I thought it would make sense to explore the main examples of great initiatives that countless smaller businesses actively deliver without knowing it’s part of a bigger better business picture. 

As a consultant I have the ‘if you can’t measure it, you can’t manage it’ mantra ringing in my ears day and night. If I’m completely honest I don’t completely accept that, especially for smaller businesses. Sometimes you know it’s working and can spend excessive resource measuring and administering. Yes, there will come a time when measurement is essential but with grassroots entrepreneurs over management can kill stone dead any energy or innovation. 

Anyway, here’s the 5 most common ‘unknown’ CSR activities within SMEs: 

   

Sponsoring a children’s sport club 

Especially in my home city of Liverpool football is almost a religion to some and junior football is literally everywhere. Usually small businesses connected via family members or friends of the children are responsible for sponsoring team kits and equipment. I use the term ‘sponsor’ with some licence. In many cases it is a donation rather than getting anywhere near a return on investment expectation, but sponsorship is what it should be called. 

Providing flexible hours for employees to manage care issues 

Even if it’s allowing an employee to come in fifteen minutes late or leave early to collect a child from school that’s still flexible working. Whilst SMEs are unaware of the complete range of flexible working options available, most will informally offer one or two variations to look after their employees. 

Recycling / Energy saving 

Environmental issues are pushing the CSR agenda forward and there can’t be many small businesses remaining that are either forced through legislation or a desire to reduce costs. There are countless support mechanisms to assist SMEs in with ever improving services but nearly everybody know recycles paper or is trying to save fuel / energy. 

Using local suppliers 

Encouraging businesses to use local suppliers campaigns have been around for ever. In the UK the Federation of Small Business (FSB) are pro-actively promoting their ‘Keep Trade Local’ manifesto. You could almost replace ‘Keep it Local’ with a the grander sounding ‘sustainable procurement’ as the two are much closer than fee charging supply chain consultants would have you believe; reduced road miles, supporting local economies, improved supplier relationships. 

Charity Fundraising Events 

Do you know a business that hasn’t help raise money for a good cause? Cash donations, fundraising balls, themed work days, Santa Dash, sponsored sit in a bath of custard / head shave. Most SMEs approach good causes as an act of pure philanthropy offering cash or in-kind support without expectation of return and there’s nothing too wrong with that at all. 

An extended list could also easily include employee training, supporting local schools, employing local people, etc. etc, but you should be getting the picture by now. 

These five highlighted areas are wonderful examples of instinctive CSR / good business / philanthropy that demonstrates the local understanding and willingness by owner / managers to allow business resources to be diverted away from core business objectives because they feel it’s the right thing to do.  

Smaller business are a furnace of raw, energetic, well meaning and often creative CSR activity that often goes overlooked. Imagine for a moment the possibilities with just a little more coordination, strategic thought, active communication and improved specialist support. We could see  numerous small initiatives multiplied across the millions of SMEs internationally to provide a world changing combined overall impact – viva la small business CSR! 

  

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CSR for Smaller Businesses – Community Engagement

Here is Part 5 of the CSR for Small Business series and this post is looking at the benefits of engaging with the wider community outside the workplacepartnership.

But what has community go to do with business? The answer is your communities are your business.

Before we get into the practical advice for making more money we need to clarify what we mean by ‘community’. A dictionary will tell you that a community is a social group with a joint cause, in this context we will briefly look at a few different groups sometimes also called stakeholders (or to coin a phrase “anybody that can bugger up your business”) by corporates or consultants wanting to sound expensive.

In particular we’re going to concentrate on those groups outside of current customers, suppliers and employees. These groups are usually primary considerations and therefore usually well managed. It’s the secondary groups we encounter and only react to where we can improve our effectiveness.

 

Ok, now for some quick wins:

 

 1. Whose time and money?

I’ve not come across many businesses that don’t support a charity or good cause, especially at smaller organisations as they tend to be more accessible to local communities.

If you own or manage a small business and already help out good causes, do you know why? Are you doing it for the company’s benefit or because it’s important to you? Understanding the difference between an owner/manager’s personal values and those of the business (if recognised what they are) often get confused. It’s important to clarify what you support because you want to and what you support that can help your business. If anything is done on business time or with the company’s resources it should directly benefit the business. I’ve worked with organisations where the directors were clocking up impressive hours supporting good causes and calling it networking with very little benefit actually being delivered as a result. It’s easy to get sucked into the incredibly morally rewarding world of charities but your business can suffer. If your business is successful you’ll be able to give more but the business has to come first.

 

2. Formal charitable policydonation

By taking a little time to step back and think logically you should be able to increase the value of your offer to good causes whilst also improving your business. If you see tangible business benefits coming from working with good causes you are more likely to get more involved with them again in the future. The not-so-secret is to look at these types of relationships as longer term win-win scenarios and understand what the partner cause really needs and build a mutually beneficial partnership.

Many businesses react to charitable requests for time, cash or products as they come in and without proper management. Which causes are supported? Who chooses them? How much is spent?  Ad hoc management of any of resource inevitably leads to inefficiencies. Emotive issues usually generate emotive responses which can easily distract people especially with no organisational policy guidance.

By creating a clear set of principles for your company’s relationships with external charitable and community organisations you make it easier for everybody to maximise the use of their time.

Here are a few considerations when creating a formal charitable policy:

  • Define a budget (time, product amounts and /or financial) and evaluate performance annually.
  • Shop around. Like any supplier relationship try a few different potential partners. Select a cause that has energy and professionalism. Don’t just pick a partner because they are big or well known. The better causes understand that it is about giving as well as receiving and should be able to offer benefits such as access to their media resources, contact lists / referrals, volunteering opportunities or training for your employees.
  • Aim to build lasting relationships and don’t expect fantastic returns overnight. Put the effort in to understand your partner’s needs and offer your own suggestions. Sometimes people are afraid to ask or don’t know what they need. It should be a two-way relationship.
  • Select a cause that you can exploit your own strengths for, i.e. by offering your particular expertise, product, employees during quiet periods or access to extended networks.
  • Do you want to work with just one partner and focus or would you benefit more from a combination of local, regional, national, international and different topics (environmental, human rights, sport, children, disability, medical research etc)?
  • If your business aspires to grow geographically, regionally, nationally or internationally, can you find a partner that reflects your target boundaries. Barcelona Football Club has UNICEF across their shirts because the charity is a global brand!
  • Can you commit to an extended time period with your policy, say 1, 2 or 3 years? Oppositely, sometimes a change of partner can energise both sides of the relationship.
  • Could you encourage employees to engage in local charities or schools in their own time to help further their local understanding issues and enhance complimentary skills?
  • Be innovative. Get away from boring cheque handover photos, please! How about writing a cheque on the side of a cow, finding a new way to use Facebook or Twitter, turn your car park into a beach for a day, anything, but be creative?!
  • Aim for excellence. Treat your charitable relationships in the same way you would with a supplier or customer.

 

3. Payroll Giving

Providing a facility for employees to automatically make a donation to charities of their choice is a great quick win for all employers. You can be seen to be encouraging charitable support at very low cost and with minimal effort. There are specific payroll giving organisations that can manage this process in combination with your normal payroll process at extremely affordable rates. Not every employee will take you up on this offer but they will appreciate your consideration. There may be also financial incentives for both employee and employer dependent on your location.

 

4. Volunteering

I would advise serious consideration of encouraging all employees to participate in volunteering events for both their own favourite charity and also a more formal session with colleagues as part of the company. Just half a day for their own charity and half a day for a team event will create fantastic opportunities for morale building, group skills, gaining perspective and lead to improved personal performances. Volunteering can improve productivity, recruitment and retention by stimulating passions and providing a platform to learn and interact in a fresh environment away from the routine of work, in addition to supporting a needy project.

 

5. Schools and Higher Education

Youth is the future of tomorrow and also a great audience to get your business in front of, as long as it can be done sensitively. You should be aware of all the local educational establishments in your area. Consider ‘adopting’ a local school and look for partnership initiatives such as providing work based learning, encouraging employees to become governors, offering practical workshops about your industry. Giving a talk at an assembly at a local school is promoting your business to not only the children and teachers present but also the families back home. Don’t just think about promoting your products, think also about schools as pools of talent and creating your own educational programmes to tap into potential talent early.

 

6. Out of sight, out of mind – into work, into saleshomeless

There are many within all of our communities that are forgotten, hidden or ignored. Homeless people, ex-offenders, ethnic minority groups, disabled people, are just a few of those that society has marginalised for one reason or another. Stereotyping has further excluded many from our thoughts and to everybody’s detriment. These groups contain millions of people all with skills and disposable income that you can access with the right approach.

Not every homeless person sells the Big Issue, is an alcoholic or drug user, it can be just be somebody without what we would call a home or address. UK retailer Marks & Spencer has a great track record of taking homeless people on board with many offered full-time employment. Disabled people make up approximately 10% of the population of the UK; they all have money to spend and skills to offer. Is your product or site accessible to all? Don’t make it hard for people to spend money! Ex-offenders or ex-services are often stereotyped and can also provide a great source of employees.

Yes there are barriers to overcome such as perception, awareness and prejudice but for balance there are always rewards available for those with the vision to venture into less chartered waters. For each of these social groups there are numerous agencies desperate for private sector support that are able to help you with any.

I can speak with personal experience of working with all of the above social groups with only positive, and many inspirational stories after overcoming the popular misconceptions and ignorance that we all have. Be brave, take one step and explore all the opportunities for new recruits, new sales and fantastic reputation.

 

7. Buy from us and be a good person

Why not encourage customers to buy our product by offering a donation to a partner cause? Cause Related Marketing is a great way to improve sales by tapping into new customers because of an association with an appropriate good cause. Plant a tree, buy a water well in a developing country, vaccines for children in poverty, books / sport equipment / computers for schools, you’ve probably heard of at least one of those, why not try it for your business? The cost of the additional promise should be more than covered by the increased sales, not to mention the reputational benefit.

 

Have you got any examples of successful community engagement initiatives?

CSR for Smaller Businesses – Communication

 

Judging by the response and comments the 10 Top CSR Tips for Small and Medium Sized Businesses post was a huge success.

 

The next few posts in this series are going to focus on more tips across particular themes within the CSR agenda and include Environment, Employees & Workplace, Suppliers, Community Engagement, Charity / Good Causes and Communication.

 

I’m still trying to keep the management jargon out to make this as easy to implement and see results as soon possible. I will also look to widen the discussion beyond pure commercial returns and address the other environmental and social benefits to reinforce why all businesses can, and need to play their part.

 

 

This week’s topic is:

 

 

CommunicationBoy making a funny face

 

I’ve bypassed Environment and Employees even though these are probably the two biggest areas to look at in terms of actions and gone straight to Communication. The reason for this is simple. Almost every small business (not all, there are a few baddies out there!) is already engaging in nuggets of ad hoc or reactive great CSR initiatives but most don’t know or understand them fully. I’m focusing on communication because everybody can benefit today, right now.

 

To help you understand this I need you to take 10 minutes to ask yourself the following questions.

Please take the effort to write your answers down on recycled paper:

 

1.   Has your organisation ever given cash or support to a charity or good cause? This includes allowing employees to fundraise on work time, local junior sports clubs, churches etc.

2.   Do you recycle or have you reduced your energy usage or waste in any way?

3.   Has your organisation ever gone beyond basic legal requirements to recruit, improve productivity or retain your employees?

4.   How do you select a supplier? Is it just about best price or do you use only local businesses, or consider environmental issues?

5.   Does your organisation have a formal or informal list of values about how you should operate on a daily basis?

6.   Has your organisation ever helped another business out without asking for payment?

 

 

I’m no clairvoyant or magician but I think your piece of paper has a few notes.

 

The big question is who have you told and how did you tell them about these great initiatives? I know small businesses don’t have marketing departments or external agencies, or in most cases even somebody internally responsible for marketing. This should be everybody’s responsibility. Most marketing people don’t really understand how best to use this ammunition anyway.

 

 watercooler

Rule 1 – Just Do It!

 

So how do we avoid missing the moment, getting stung with a ‘greenwash’ label or sticking our head too far above the parapet? My rule of thumb is, if you’ve acted on your best intentions, achieved something real with integrity and you feel comfortable with that – go for it! It’s in the owners / managers / shareholders interest to raise the company profile whenever possible! It’s also great for raising the profile of any worthy cause you support.

 

 

Rule 2 – Be Selfish

 

The first thing you need to do with any good news is put it on your own website, Facebook page, Twitter, notice board, note by watercooler – whatever you control yourself. It’s your news. Wouldn’t your customers like to hear it from you first, as well as backed up by another source?

 

 

Rule 3 – Tell Everybody

 

Don’t just focus on getting media coverage with a view to increasing sales. Put as much effort into telling everybody internally (employees) and close connections (suppliers, customers). Use your newsletter (or start one), sales PowerPoints, notice boards, team meetings, employee handbook – everywhere! One good tip is to identify the company gossip and get them involved in the initiatives themselves!

 

 

Rule 4 – Befriend the local media

 

You don’t need a PR agency or marketing department to ring the local paper and say ‘hello who would be interested in this story?’. Local coverage is usually free and great advertising. I would strongly encourage somebody to actually ring, not email and make a personal connection with the best person you can at the local paper or radio – even in today’s online dominated society. It may even cost you a whole lunch. Good stories in the local press can get picked up nationally – don’t underestimate the local press! You may not get instant direct sales from this but it will seriously begin to build your company’s reputation.

 

 

Rule 5 – Get others to do your work

If you’ve delivered a project with a partner or good cause get them to help with your profile. They will probably have their own media opportunities and networks you can use, as long as you’ve spent the time to build a good relationship. Charities have big databases and PR expertise!

 

 

local-paperRule 6 – The media prefer bad news

 

After 8 years winning awards for Everton Football Club by creating ground-breaking community projects I know how hard it can be to get press coverage for anything ‘good’. Bad news sells papers unfortunately. There has to be an angle or human interest story to get the media hooked. Try to be creative. Focus on an individual member of staff or person / project that benefited and their personal story, rather than trying to sell the business advert every time – people (and the media especially) want to read about people. Always include basic contact details such as company name, website, logo or phone number somewhere and hope it makes it past the editing!

 

 

Rule 7 – Word of Mouth

 

In my opinion, this is one of the best ways of communication for building reputation. It’s not great for selling directly but absolutely fantastic for a slower burn and credibility. Your aim is to get people talking about you as much as possible. You have to give people something talk about even if you company isn’t the big story. A bit part in a big story can work wonders.

 

 

Rule 8 – Complaints are wonderfulgreenpeace-activist

 

Whenever you talk about most areas of CSR you can easily stimulate passionate discussion, especially as humans we enjoy catching people out. Conversation can head toward climate change, sweatshops, sexual harassment and many emotive subjects. Grasp this opportunity with both hands, don’t be afraid of this. As I said earlier, if it’s a good initiative done with best intentions go for it. You may well find an awkward individual intent on loudly disagreeing or attempt to turn the story around for their own ends. Treat this like any customer complaint and engage in an open, honest communication and you could

potentially have a great salesperson in the making

if handled well.

 

Okay, that was probably as much PR for dummies as CSR.

 

Just remember if your business sees something tangible from your CSR initiatives they are more likely to do it again and hopefully bigger and better, which is great news for all those issues out there that need our help. It’s just about identifying the best win-win scenarios for everybody.

 

 

What suggestions have you got to help smaller business communicate to get the most out of the CSR approach?

  

          

10 Top CSR Tips for Smaller Businesses

make_money

This is the first article in a series that will demonstrate how you can make your business better without any preaching about saving the planet or becoming a charitable saint, but please try your best if that is important to you.

One definition of Corporate Social Responsibility is:

“To balance economic, environmental and social impacts whilst maximising commercial benefits.”

It is entirely up to you where your balance point is. The key thing to remember is by considering all three aspects it can make your business more profitable and better for those who work there, your suppliers, your customers, your community and the environment.

Think of CSR as an ethos that helps you make decisions rather than a range of do-gooder initiatives and you’ve already learnt a valuable lesson.

I’ve spent years talking to smaller companies and trying to understand what will make a difference to them. Their answer is nearly always ‘What’s in it for me?’ My answer is more profit, greater longevity, integrity and a smile.

  
Here is a list of quick wins you can do today, at little or no cost that can have a tangible impact:

 

1. Take the ‘C’ word out of CSR!

The phrase Corporate Social Responsibility has been around for a while now and often confused with other terms such as sustainability, corporate citizenship, responsible business conduct, ethical business, environment, philanthropy, charitable etc. They all mean slightly different things but getting hung up on terminology is missing the point at this stage.

It is just good business practice that focuses on areas that, especially for smaller businesses, are not at the centre of your business radar. Think of this as the start of a process that will open up your vision to risks and opportunities that you can begin to manage more efficiently and gain an advantage over your competitors.

These tips apply to all small and medium sized businesses regardless of your product or service.

 

2. Don’t get caught up in a price war

Competing solely on price is a dangerous game and not to be played by the faint hearted. You should be aiming to win and retain custom by delivering a perception of added value. If you charge the same price your competitor why would they buy from you? Even the smallest companies have a brand. What is yours saying?

 

3. Check those energy bills

Many company’s bills are paid by the finance department without regularly checking the meter. I know of one company that was owed over £30,000 because the meter was being read using the wrong units! It pays to read it yourself, check your tariff and check your bills.

A green tariff would be better and they’re getting much more price competitive.standby

We all know about energy being used whilst equipment is in standby mode. Even if something doesn’t have a little red light and a formal standby mode it could still be using energy whilst plugged in.

In the UK recent figures suggested that on average businesses waste 20% of their energy. What’s 20% of your energy bill?

 

4. Use recycled paper

What’s in it for me? – Recycled paper today can be as good as your normal paper and at a similar price. Ok, but what’s in it for me? – You can do it without any effort, your staff will appreciate it (even if they say they’re sceptical) and any visitors will notice if they see the packets as they walk around the office. The question should really be ‘Why not do it?’

This rule is more about the thought process and you can apply it to anything you purchase. Is there a recycled option at a comparable price? Just ask.

 

5. Charities and Good Causes

Get a charity to work for you! This isn’t as mercenary as it may sound.

We are encouraging mutual benefit through a little relationship building. Do you have spare resources i.e. staff downtime, waste materials or media access you could trade in return for access to contacts or free PR? Support good causes but don’t just hand over a cheque.

Just about every business I know gives resources away each year with 90% reacting to random requests. I’m definitely not saying don’t give money to charities, just be smart and have a plan.

 

5. Flexible working

This isn’t just about letting people work from home it is about accommodating employees whenever practical to the business. Being flexible with hours, i.e. staggering starting and finish times to avoid rush hour / child minding, allowing people to work their 35 or so hours over four or six days, job sharing, etc. It’s the flexibility that both you and your staff will benefit from.

Remote working from home is a great idea where appropriate. The biggest obstacle is management overcoming the fear of not being able to look over employees shoulders to check on them. If you can’t trust your employees it doesn’t really matter where they are. It may need a change in management style but if an employee has a certain number of defined and measureable objectives to achieve it is a no brainer. In many cases productivity is seen to rise by 20 – 30% on top of energy savings (travel to work included), reduction in space requirements. You biggest problem may be stopping your staff work too much!

 
6. Engage with your staff

Communication with your employees has never been more important. Make them feel like they are part of the longer term solution not the shorter term problem. Newsletters, accessible management staff and transparency often reap unexpected rewards and stimulate innovation.

 

healthyworkpic_105110448_std7. Get training

We will emerge someday on the horizon from the current economic position. Will your staff be ready to compete at the highest level? Now is a great time to access funding and improve your employee’s qualifications whilst improving retention and productivity rates.

 

8. Government money

Are you fully exploiting your excellent to approach to being responsible by winning public sector contracts? Best price is not always the deciding factor in this competition. Governments are really pushing low carbon economies through their own spending power. Has your company got an environmental or community competitive edge?

 

9. Redundancies

If you do need to make redundancies make sure you fully understand proper procedure. As well as ensuring compliance can you look to help those being made redundant with their next career step? Working in partnership with appropriate external agencies maybe all that it takes.

 

10. Silver linings

With every recession come new opportunities to do business. There is a substantial ‘green’ agenda to just about every country’s economic stimulus packages. How can your business make the most of these?

 

Well, that’s the start of the journey. You might think ‘that’s just good management’ and you’d be right. The first lesson in CSR is its just good business practice.

recycle

 

 

 

 

 

 

 

Please recycle any additional CSR tips for smaller businesses in the comment box for others to share!

 

See you next week.