Tag Archives: Sustainable Development Goals

Smurfs Up! Tiny Blue Belgians Change The World

For those who hadn’t noticed, my inner-child is quite near the surface. I try desperately to be sensible, responsible and adult like, but the reality is I am proud to add a touch of levity when the setting allows. It is easy to get overwhelmed by the big problems that surround us all locally and as a global community.

So, today, I give you The Smurfs!

Now my inner-child is sated I should reveal the wonderful reason this should be shared far and wide, and not just to children (or bigger kids with jobs).

It is easy to criticise the UN for being abstract and a big part of the problem created by a global community of environmental and social institutions that have for years been preaching for us all to save the world. The response has largely been erm, nope. Not my circus, nor my blue Belgian kids characters.

There is a subtle yet hugely significant change happening. Those who are privy to the gloomy data, science and politics are actually collaborating ever more effectively with people who can translate these urgent messages into the range of tools, voices and formats needed to engage the real army. You. Your children. Your friends. Your cousins. Your cousin’s cousins. Everybody who doesn’t get the immediacy. In short, everybody.

Team Smurfs will rally behind the 17 Goals through to the International Day of Happiness on 20 March 2017. Voice actors from the upcoming animated movie Smurfs: The Lost Village will attend a celebration at United Nations headquarters in New York on Saturday, March 18 to honour youth who have already taken action to achieve the Goals in their own communities.

smurfs-un-main-campaign-final

“We know that children and young people are some of the world’s most passionate advocates on issues that matter to them the most. We must continue to find new ways to empower them to help achieve a world free from inequality and injustice for every child. This campaign will give children and young people the platform they need to have their voices heard,” said UNICEF Director of Communications Paloma Escudero.

“The campaign message focuses on the notion that every one of us can make a difference, regardless of our size,” said Veronique Culliford, the daughter of Peyo, who created the Smurfs in 1958. “It’s an honor and privilege for The Smurfs to support the United Nations and to continue our longstanding relationship with UNICEF.”

“All of us, even a small Smurf, can achieve big goals!” added Demi Lovato, who voices Smurfette in the upcoming animated film.

Can a kids cartoon change the world? Damn right it can!

Watch it. Talk about it in work. Talk about at home too, and share it like crazy.

www.smallsmurfsbiggoals.com

#SmallSmurfsBigGoals and #TeamSmurfs

 

Paper Feels Better Than Digital Ever Can

 

Online content is like the sugar rush of the fast food world. It just can’t satisfy like a good book, magazine or paper can.

There’s really nothing like a good read away from a damn screen.

Yes, it’s a tougher business proposition in today’s online micro-attention over saturated world of news, gossip and marketing, but the feel, smell and ease-on-the-eyes of paper will always have a place in my heart.

The great local folks at Ethos Magazine are edging close to the end of their Indiegogo campaign and I’ve promised to give them a quick shout out.

The face of global business is changing. Our world is full of amazing people achieving brilliant things, and Ethos Magazine tells their story… This crowdfunding campaign asks you to share in our passion and purpose and bring Ethos magazine to glorious, printed life.

Watch the video below. Support if you can. Please share where you can, or just reach out directly to Andrew, Fiona, Patrick and the team to explore connecting to some great entrepreneurs and communicators.

www.ethospaper.com

 

 

 

A Cunning Plan That Might Just Work

Did you know whilst the world goes to hell in a handbasket à la Trump, Brexit, ISIS, all reality tv, plastic microbeads et al, there is actually a plan to counteract much of humanity’s blatant disregard for our planet and respect for each other?

Ok, that may actually be a first world vision of the underworld, and the real global challenges sit lower down Maslow’s hierarchy, but that is probably too close to the blissfully ignorant view of those outside the Sustainable Development Goals bubble.

As part of my own humble action for #GlobalGoals week I’m going to post every damn day, which for me will be a near miracle when I pull it off, and some of it may even make sense, possibly even inspire an action or several.

So to kick the week off, and the next 14 years, here’s the big plan. It is not mine, but I do like it…

 

Amongst a few ideas I have I will also share an amazing trip last week to New York to jump into the world of #Impact2030 where the private sector is pushing its own efforts through human impact investment (or volunteering if you prefer). I may even cover entrepreneurship, technology, sport and BCorps, but who knows? I don’t. You’ll just have to stay tuned to enjoy the fun!

But, please, do one thing extra this week. Make an hour to read, share or just do something, anything. If you let me know what you did I may even send you a present.

#GlobalGoals

#2030Now

#Impact2030

 

How Can You Change The World Through Entrepreneurship?

Innovation Women Business Start UpSometimes projects appear like rabbits being pulled from a magician’s hat. You’re led to think there’s nothing in there and then hey presto, a cute ball of fluff gets dragged out by the ears.

Usually though, you plan like crazy, target your market and go hell for leather building a sales pipeline to regularly still miss out on the fun prizes that you really want. Hands up if you know what I mean? Good. Most of you.

Considerably less often such opportunities find you with a handful of carrots, an empty hutch, a yearning to breed bunnies, and all in your own backyard.

I can’t share too much quite yet, and my usual exuberance is again obviously overriding my (and others who will shout at me) sense of caution here, but I wanted to quickly reach out to those of you I’ve encountered over many years with a similar mindset.

Here’s the thing…
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