This is a very public challenge to the football industry.
Who will be the first professional football club to produce a credible non-financial report? I’m hoping to use this post to appeal to the intensely competitive nature of sport to raise the Corporate Social Responsibility / Sustainability bar to the dizzy heights of mediocrity.
‘High, wide and handsome’ is a cliché used by football commentators to eloquently describe a very badly executed shot at goal and its resultant trajectory, obviously missing by a substantial margin. It just so happens it describes football’s attempts at CSR and reporting. Continue reading