A lesson in the art of vulnerability, or how to click with your ‘date’ using Corporate Social Responsibility.
One of those socially invisible bleached out pachyderms insists that companies should constantly defend a cloak of presented perfectionism. As the corporate communications functions of businesses tentatively emerge, like the first struggling amphibians out of the water from the control and broadcast mentality, we are seeing fascinating case studies and pockets of enlightenment.
Does anybody believe businesses are perfect? Does anybody think they even come close, ever? The countless surveys and reports on reputation and brand perception suggest Continue reading